Home > International Licensing: A Status Report

International Licensing: A Status Report

EPM Communications Inc
November 1, 2012
370 Pages - SKU: RS4960805

Abstract Table of Contents Related Reports

Countries covered: Global

INTRODUCTION: Methodology; Organization
EXECUTIVE SUMMARY: The "Haves" Versus The "Have-Nots"; Digital on the Rise; BRIC: Still Strong, But Slowing; Eurozone Crisis Dominates Economic News; Cult of Celebrity; Globalization Versus Localization; Ongoing Trends Continue and Intensify
PART I: OVERVIEW OF INTERNATIONAL LICENSING: Factors Impacting Global Licensing Strategies; Economy Defines Rates of Growth; Beyond the U.S. and Canada; Trends in International Licensing; The Digitalization of Licensing; BRIC Countries and Other Emerging Markets; A More Varied Licensing Landscape; Continued Globalization; Retail; Media; Rollout Schedules; Corporate Expasion; Strategies and Trends; Direct-To-Retail Licensing; Overview of Licensing Activity by Property Type; Entertainment/Character Licensing; Fashion Licensing; Sports Licensing; Collegiate Licensing; Corporate Trademarks/Brands; Art Licensing; Celebrities Licensing; Estate Licensing; Music Licensing; Non-Profit Licensing; Publishing-Based Licensing; Toys and Games Licensing; Interactive Licensing; Overview of Licensing Activity by Product Category; Overall Demand for Products; Manufacturing and Location of Licensees; The Role of Licensing; Promotional Support
PART II: FACTORS AFFECTING THE LICENSING BUSINESS ENVIRONMENT: Licensing Environment; Population; Economic, Monetary, and Political Factors; Income; Inflation and Exchange Rates; Retail and Net Pricing; Importation Versus Domestic Licensees; Political Factors; Legal Aspects; Infrastructure; Trade; Tariffs/Duties; Quotas and Restrictions; World Trade Organization (WTO); Regional Trade Agreements; Economic or Customs Unions; Export Licenses; Retail and Distribution; Dominant Retail Channels; Buying Structure; Retail Exclusives, Direct-To-Retail Agreements, and Private Label; Promotions; Selling Seasons; Piracy, Counterfeiting and Infringement; Tastes and Cultural Norms; Language(s); Property Types; Licensing Strategies and Tactics; New Opportunities for Properties Without Domestic Licensing; Changing a Property to Fit a Market; Product Categories; Product Considerations and Specifications; Business Propriety; Media; Television; Film/Video; Print; Interactive Media and Gaming; Timing Issues; Advertising
PART III: PRACTICAL CONSIDERATIONS AFFECTING LICENSING: Trademark, Intellectual Property and Other Laws; Options for Protecting Intellectual Property; Trademarks; Trademark Conflicts; Copyright Law; Other Intellectual Property Legislation; Counterfeiting and Enforcement; Grey Market Goods; Methods of Entering A New Market (Licensors); In-House Control of the Licensing Program; Subsidiaries/Joint Ventures; Licensing Agents; Global, Regional or Local Licensees; Master or Category Licensees; Methods of Entering a New Market (Licensees); Exporting; Subsidiaries/Joint Ventures; Sublicensing; Defining the Property, Identifying Categories and Selecting Regions; Where to Launch; Adapting a Property; Developing a Strategy and Tactics; Payment and Contracts; Agency Commissions; F.O.B. Pricing; Sublicensing; Tax Issues; Contracts; Trade Shows
PART IV: LICENSING TRENDS IN KEY MARKETS: U.S. and Canada; United States; Media and Communications; Retailing and Distribution; Licensing Activity; Canada; Media and Communications; Retailing and Distribution; Licensing Activity; Europe; Western Europe; Media and Communications; Retailing and Distribution; Licensing Activity; United Kingdom and Eire; UK; Media and Communications; Retailing and Distribution; Licensing Activity; Eire; Media and Communications; Retailing and Distribution; Licensing Activity; Germany, Austria and Switzerland; Media and Communications; Retailing and Distribution; Licensing Activity; Germany; Media and Communications; Retailing and Distribution; Licensing Activity; Austria; Media and Communications; Retailing and Distribution; Licensing Activity; Switzerland; Media and Communications; Retailing and Distribution; Licensing Activity; France; Media and Communications; Retailing and Distribution; Licensing Activity; Italy; Media and Communications; Retailing and Distribution; Licensing Activity; Benelux; Media and Communications; Retailing and Distribution; Licensing Activity; Netherlands; Media and Communications; Retailing and Distribution; Licensing Activity; Belgium; Media and Communications; Retailing and Distribution; Licensing Activity; Luxembourg; Media and Communications; Retailing and Distribution; Licensing Activity; Scandinavia/Nordic Countries; Media and Communications; Retailing and Distribution; Licensing Activity; Sweden; Media and Communications; Retailing and Distribution; Licensing Activity; Denmark; Media and Communications; Retailing and Distribution; Licensing Activity; Norway; Media and Communications; Retailing and Distribution; Licensing Activity; Finland; Media and Communications; Retailing and Distribution; Licensing Activity; Iceland; Iberia; Media and Communications; Retailing and Distribution; Licensing Activity; Spain; Media and Communications; Retailing and Distribution; Licensing Activity; Portugal; Media and Communications; Retailing and Distribution; Licensing Activity; Greece and Turkey; Media and Communications; Retailing and Distribution; Licensing Activity; Greece; Media and Communications; Retailing and Distribution; Licensing Activity; Turkey; Media and Communications; Retailing and Distribution; Licensing Activity; Central and Eastern Europe; Media and Communications; Retailing and Distribution; Licensing Activity; Russia; Media and Communications; Retailing and Distribution; Licensing Activity; Poland; Media and Communications; Retailing and Distribution; Licensing Activity; Hungary; Media and Communications; Retailing and Distribution; Licensing Activity; Czech Republic; Media and Communications; Retailing and Distribution; Licensing Activity; Other Central and Eastern European Countries; Asia; Media and Communications; Retailing and Distribution; Licensing Activity; Japan; Media and Communications; Retailing and Distribution; Licensing Activity; Greater China; Mainland China; Media and Communications; Retailing and Distribution; Licensing Activity; Taiwan; Media and Communications; Retailing and Distribution; Licensing Activity; Hong Kong; Media and Communications; Retailing and Distribution; Licensing Activity; Southeast Asia; Media and Communications; Retailing and Distribution; Licensing Activity; Singapore; Media and Communications; Retailing and Distribution; Licensing Activity; Malaysia; Media and Communications; Retailing and Distribution; Licensing Activity; Thailand; Media and Communications; Retailing and Distribution; Licensing Activity; Indonesia; Media and Communications; Retailing and Distribution; Licensing Activity; Philippines; Media and Communications; Retailing and Distribution; Licensing Activity; South Korea; Media and Communications; Retailing and Distribution; Licensing Activity; India; Media and Communications; Retailing and Distribution; Licensing Activity; Other Asian Markets; Australia and New Zealand; Media and Communications; Retailing and Distribution; Licensing Activity; Australia; Media and Communications; Retailing and Distribution; Licensing Activity; New Zealand; Media and Communications; Retailing and Distribution; Licensing Activity; Latin America; Media and Communications; Retailing and Distribution; Licensing Activity; Brazil; Media and Communications; Retailing and Distribution; Licensing Activity; Mexico; Media and Communications; Retailing and Distribution; Licensing Activity; Argentina; Media and Communications; Retailing and Distribution; Licensing Activity; Chile; Media and Communications; Retailing and Distribution; Licensing Activity; Other Territories; Northern South America and Central America; Southern South America; Caribbean; Middle East and Africa; Middle East; Media and Communications; Retailing and Distribution; Licensing Activity; Israel; Media and Communications; Retailing and Distribution; Licensing Activity; Arab States; Media and Communications; Retailing and Distribution; Licensing Activity; Africa; Media and Communications; Retailing and Distribution; Licensing Activity; South Africa; Media and Communications; Retailing and Distribution; Licensing Activity; Other African Territories
PART V: CASE STUDIES: Chhota Bheem; Doki; FIFA; Masha and the Bear; Paris Hilton; Peppa Pig; Rilakkuma; Westinghouse
PART VI: LICENSING BUSINESS GLOSSARY
APPENDIX: GUIDE TO PROPERTY TYPES & PRODUCT CATEGORIES: Property Types; Product Categories

ALL-NEW 7th EDITION

Licensing is an increasingly global business, with the biggest growth opportunities in emerging markets such as Brazil, China, India, the Middle East, and Turkey. But navigating the international waters of this $150.8 billion market is challenging: demographics, politics, retail infrastructure, media penetration, and economics all contribute to determining which territories will work for you.

International Licensing: A Status Report delivers in-depth profiles of licensing activity in 44 countries. You get:

Retail sales estimates by type of property, product category and geographic source
Per-capita spending data
Key retail players by territory
Analysis of licensing tactics that work best in each market
How the Internet, mobile technology and social media are changing the licensing business worldwide

317 CHARTS, GRAPHS, AND TABLES TO PINPOINT DATA

International Licensing: A Status Report presents 317 charts, graphs, and tables with exclusive licensing data developed by the editors of The Licensing Letter and available nowhere else. You'll discover shares of entertainment / character, fashion, sports, corporate trademark and art licensing by territory, along with demographic and media penetration figures that will guide your licensing strategy:

Is direct-to-retail (DTR) the way to go?
Where are indigenous properties taking off?
How successful are multi-national retailers in expanding to new territories?
To what degree does the U.S. dominate the world licensing stage?
Which property types and product categories are strongest in each market?

FREE BONUS: 31 SPREADSHEETS

International Licensing includes 31 spreadsheets with key proprietary data for retail sales of licensed merchandise by property type, product category, and geographic source, so you can analyze the numbers as you need to.

UNDERSTANDING WORLDWIDE POTENTIAL

International Licensing takes you backstage with case studies of eight profitable properties, many of which have translated regional success into global profits. From Paris Hilton and Westinghouse, to Doki and FIFA, you get incisive analysis that helps you understand these licensing programs' growth. Learn the characteristics that can lead to development of new worldwide potential.

Whether you own or represent licensed properties, or manufacture licensed merchandise, International Licensing delivers the numbers and insight you need to succeed in new markets and boost the profitability of your existing programs.

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