International Licensing: A Status Report

EPM Communications Inc
November 1, 2012
370 Pages - SKU: RS4960805
Countries covered: Global

INTRODUCTION
Methodology
Organization
EXECUTIVE SUMMARY
The "Haves" Versus The "Have-Nots"
Digital on the Rise
BRIC: Still Strong, But Slowing
Eurozone Crisis Dominates Economic News
Cult of Celebrity
Globalization Versus Localization
Ongoing Trends Continue and Intensify
PART I: OVERVIEW OF INTERNATIONAL LICENSING
Factors Impacting Global Licensing Strategies
Economy Defines Rates of Growth
Beyond the U.S. and Canada
Trends in International Licensing
The Digitalization of Licensing
BRIC Countries and Other Emerging Markets
A More Varied Licensing Landscape
Continued Globalization
Retail
Media
Rollout Schedules
Corporate Expasion
Strategies and Trends
Direct-To-Retail Licensing
Overview of Licensing Activity by Property Type
Entertainment/Character Licensing
Fashion Licensing
Sports Licensing
Collegiate Licensing
Corporate Trademarks/Brands
Art Licensing
Celebrities Licensing
Estate Licensing
Music Licensing
Non-Profit Licensing
Publishing-Based Licensing
Toys and Games Licensing
Interactive Licensing
Overview of Licensing Activity by Product Category
Overall Demand for Products
Manufacturing and Location of Licensees
The Role of Licensing
Promotional Support
PART II: FACTORS AFFECTING THE LICENSING BUSINESS ENVIRONMENT
Licensing Environment
Population
Economic, Monetary, and Political Factors
Income
Inflation and Exchange Rates
Retail and Net Pricing
Importation Versus Domestic Licensees
Political Factors
Legal Aspects
Infrastructure
Trade
Tariffs/Duties
Quotas and Restrictions
World Trade Organization (WTO)
Regional Trade Agreements
Economic or Customs Unions
Export Licenses
Retail and Distribution
Dominant Retail Channels
Buying Structure
Retail Exclusives, Direct-To-Retail Agreements, and Private Label
Promotions
Selling Seasons
Piracy, Counterfeiting and Infringement
Tastes and Cultural Norms
Language(s)
Property Types
Licensing Strategies and Tactics
New Opportunities for Properties Without Domestic Licensing
Changing a Property to Fit a Market
Product Categories
Product Considerations and Specifications
Business Propriety
Media
Television
Film/Video
Print
Interactive Media and Gaming
Timing Issues
Advertising
PART III: PRACTICAL CONSIDERATIONS AFFECTING LICENSING
Trademark, Intellectual Property and Other Laws
Options for Protecting Intellectual Property
Trademarks
Trademark Conflicts
Copyright Law
Other Intellectual Property Legislation
Counterfeiting and Enforcement
Grey Market Goods
Methods of Entering A New Market (Licensors)
In-House Control of the Licensing Program
Subsidiaries/Joint Ventures
Licensing Agents
Global, Regional or Local Licensees; Master or Category Licensees
Methods of Entering a New Market (Licensees)
Exporting
Subsidiaries/Joint Ventures
Sublicensing
Defining the Property, Identifying Categories and Selecting Regions
Where to Launch
Adapting a Property
Developing a Strategy and Tactics
Payment and Contracts
Agency Commissions
F.O.B. Pricing
Sublicensing
Tax Issues
Contracts
Trade Shows
PART IV: LICENSING TRENDS IN KEY MARKETS
U.S. and Canada
United States
Media and Communications
Retailing and Distribution
Licensing Activity
Canada
Media and Communications
Retailing and Distribution
Licensing Activity
Europe
Western Europe
Media and Communications
Retailing and Distribution
Licensing Activity
United Kingdom and Eire
UK
Media and Communications
Retailing and Distribution
Licensing Activity
Eire
Media and Communications
Retailing and Distribution
Licensing Activity
Germany, Austria and Switzerland
Media and Communications
Retailing and Distribution
Licensing Activity
Germany
Media and Communications
Retailing and Distribution
Licensing Activity
Austria
Media and Communications
Retailing and Distribution
Licensing Activity
Switzerland
Media and Communications
Retailing and Distribution
Licensing Activity
France
Media and Communications
Retailing and Distribution
Licensing Activity
Italy
Media and Communications
Retailing and Distribution
Licensing Activity
Benelux
Media and Communications
Retailing and Distribution
Licensing Activity
Netherlands
Media and Communications
Retailing and Distribution
Licensing Activity
Belgium
Media and Communications
Retailing and Distribution
Licensing Activity
Luxembourg
Media and Communications
Retailing and Distribution
Licensing Activity
Scandinavia/Nordic Countries
Media and Communications
Retailing and Distribution
Licensing Activity
Sweden
Media and Communications
Retailing and Distribution
Licensing Activity
Denmark
Media and Communications
Retailing and Distribution
Licensing Activity
Norway
Media and Communications
Retailing and Distribution
Licensing Activity
Finland
Media and Communications
Retailing and Distribution
Licensing Activity
Iceland
Iberia
Media and Communications
Retailing and Distribution
Licensing Activity
Spain
Media and Communications
Retailing and Distribution
Licensing Activity
Portugal
Media and Communications
Retailing and Distribution
Licensing Activity
Greece and Turkey
Media and Communications
Retailing and Distribution
Licensing Activity
Greece
Media and Communications
Retailing and Distribution
Licensing Activity
Turkey
Media and Communications
Retailing and Distribution
Licensing Activity
Central and Eastern Europe
Media and Communications
Retailing and Distribution
Licensing Activity
Russia
Media and Communications
Retailing and Distribution
Licensing Activity
Poland
Media and Communications
Retailing and Distribution
Licensing Activity
Hungary
Media and Communications
Retailing and Distribution
Licensing Activity
Czech Republic
Media and Communications
Retailing and Distribution
Licensing Activity
Other Central and Eastern European Countries
Asia
Media and Communications
Retailing and Distribution
Licensing Activity
Japan
Media and Communications
Retailing and Distribution
Licensing Activity
Greater China
Mainland China
Media and Communications
Retailing and Distribution
Licensing Activity
Taiwan
Media and Communications
Retailing and Distribution
Licensing Activity
Hong Kong
Media and Communications
Retailing and Distribution
Licensing Activity
Southeast Asia
Media and Communications
Retailing and Distribution
Licensing Activity
Singapore
Media and Communications
Retailing and Distribution
Licensing Activity
Malaysia
Media and Communications
Retailing and Distribution
Licensing Activity
Thailand
Media and Communications
Retailing and Distribution
Licensing Activity
Indonesia
Media and Communications
Retailing and Distribution
Licensing Activity
Philippines
Media and Communications
Retailing and Distribution
Licensing Activity
South Korea
Media and Communications
Retailing and Distribution
Licensing Activity
India
Media and Communications
Retailing and Distribution
Licensing Activity
Other Asian Markets
Australia and New Zealand
Media and Communications
Retailing and Distribution
Licensing Activity
Australia
Media and Communications
Retailing and Distribution
Licensing Activity
New Zealand
Media and Communications
Retailing and Distribution
Licensing Activity
Latin America
Media and Communications
Retailing and Distribution
Licensing Activity
Brazil
Media and Communications
Retailing and Distribution
Licensing Activity
Mexico
Media and Communications
Retailing and Distribution
Licensing Activity
Argentina
Media and Communications
Retailing and Distribution
Licensing Activity
Chile
Media and Communications
Retailing and Distribution
Licensing Activity
Other Territories
Northern South America and Central America
Southern South America
Caribbean
Middle East and Africa
Middle East
Media and Communications
Retailing and Distribution
Licensing Activity
Israel
Media and Communications
Retailing and Distribution
Licensing Activity
Arab States
Media and Communications
Retailing and Distribution
Licensing Activity
Africa
Media and Communications
Retailing and Distribution
Licensing Activity
South Africa
Media and Communications
Retailing and Distribution
Licensing Activity
Other African Territories
PART V: CASE STUDIES
Chhota Bheem
Doki
FIFA
Masha and the Bear
Paris Hilton
Peppa Pig
Rilakkuma
Westinghouse
PART VI: LICENSING BUSINESS GLOSSARY
APPENDIX: GUIDE TO PROPERTY TYPES & PRODUCT CATEGORIES
Property Types
Product Categories

ALL-NEW 7th EDITION

Licensing is an increasingly global business, with the biggest growth opportunities in emerging markets such as Brazil, China, India, the Middle East, and Turkey. But navigating the international waters of this $150.8 billion market is challenging: demographics, politics, retail infrastructure, media penetration, and economics all contribute to determining which territories will work for you.

International Licensing: A Status Report delivers in-depth profiles of licensing activity in 44 countries.

You get:
  • Retail sales estimates by type of property, product category and geographic source
  • Per-capita spending data
  • Key retail players by territory
  • Analysis of licensing tactics that work best in each market
  • How the Internet, mobile technology and social media are changing the licensing business worldwide
  • 317 CHARTS, GRAPHS, AND TABLES TO PINPOINT DATA
International Licensing: A Status Report presents 317 charts, graphs, and tables with exclusive licensing data developed by the editors of The Licensing Letter and available nowhere else. You'll discover shares of entertainment / character, fashion, sports, corporate trademark and art licensing by territory, along with demographic and media penetration figures that will guide your licensing strategy:
  • Is direct-to-retail (DTR) the way to go?
  • Where are indigenous properties taking off?
  • How successful are multi-national retailers in expanding to new territories?
  • To what degree does the U.S. dominate the world licensing stage?
  • Which property types and product categories are strongest in each market?
  • FREE BONUS: 31 SPREADSHEETS

International Licensing includes 31 spreadsheets with key proprietary data for retail sales of licensed merchandise by property type, product category, and geographic source, so you can analyze the numbers as you need to.

UNDERSTANDING WORLDWIDE POTENTIAL

International Licensing takes you backstage with case studies of eight profitable properties, many of which have translated regional success into global profits. From Paris Hilton and Westinghouse, to Doki and FIFA, you get incisive analysis that helps you understand these licensing programs' growth. Learn the characteristics that can lead to development of new worldwide potential.

Whether you own or represent licensed properties, or manufacture licensed merchandise, International Licensing delivers the numbers and insight you need to succeed in new markets and boost the profitability of your existing programs.



More Global General Retailing reports

International Consumer Markets 2014 by Richard K. Miller & Associates
International Consumer Markets 2014 Total global consumer spending tops $42.8 trillion. This market is assessed by region, country, and sector in International Consumer Markets 2014. ...
Global Self Checkout Terminals Market 2012-2016 by TechNavio - Infiniti Research Ltd.
Global Self Checkout Terminals Market 2012-2016TechNavio's analysts forecast the Global Self-checkout Terminals market to grow at a CAGR of 15.1 percent over the period 2012-2016. ...
The Future of Global Retailing to 2017 by Canadean Ltd
The Future of Global Retailing to 2017Product Synopsis Future forecasts and historic market data can improve market and strategic planning. Understand which channels and products ...
Global Value, Variety Stores and General Merchandise Retailers Market Size and Forecast to 2017 by Canadean Ltd
Global Value, Variety Stores and General Merchandise Retailers Market Size and Forecast to 2017Product Synopsis Future forecasts and historic market data can improve market ...
See all reports like this >>

 

SELECT A LICENSE

    PDF E-mail From Publisher  USD 2,195  
    Hard Copy Mail Delivery  USD 2,195  
    Global Site License Fulfilled by Publisher  USD 5,487  
    PDF Email from Publisher plus 1 Hard Copy  USD 2,395  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!