The EPM Licensing Metrics Report

Licensing Metrics, the breakthrough new report from the publishers of The Licensing Letter, will show you how to:

• set realistic objectives that will help you manage the expectations of your licensing partners and C-level bosses
• build an iron-clad case for your existing licensing program
• secure buy-in for your new licensing initiatives.

Based on the contributions of scores of senior executives in all sectors of the licensing community, this first-ever folio of today's most frequently used licensing metrics will give you the bottom-line numbers and convincing ""talking points"" needed to tell a compelling profit story about your licensing program.