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101 Charts About Men

EPM Communications Inc
October 1, 2008
129 Pages - SKU: RS2528691

Abstract Table of Contents Related Reports

He cooks, he cleans, he cares about how he looks, he wants to get married, he takes care of the kids and does it all while watching TV, surfing the Web, downloading music, and listening to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through.

With ""101 Charts About Men"" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference.

EPM editors distilled thousand of facts from more than 40 sources into 101 easy-to-read charts and graphs. Plus, you'll find exclusive new research conducted by EPM on media, live sporting events, shopping, hobbies, and interests.

101 Charts About Men
Table of Contents
Chapter 1: Demographics: Number Of Men In The U.S., By Age; Number Of Men In The U.S., By Race; Marital Status Of Men In The U.S.; Men's Residence Compared To A Year Ago; Median Income Of U.S. Men, By Age; Median Income Of U.S. Men, By Race; Educational Attainment Of U.S. Men, By Race
Chapter 2: Lifestyle: Household Chores That Men Do, By Age; Household Chores That Men Do, By Income; Household Chores That Men Do, By Living Arrangement; Men's Attitudes Toward Cooking; Why Men Limit What And How Much They Eat; Men Who Have Eaten At Restaurants In The Prior Month, By Age; Single Men's Attitudes Toward Marriage; How Men Deal With A Breakup; What Dads Say About Fatherhood And Their Responsiblities; How Much Time Working Dads Spend With Their Children On An Average Workday; Proportion Of Religion Group Members Who Are Male; Men's Religious Service Attendance In A Typical Month, By Age; Men's Religious Service Attendance In A Typical Month, By Race; Men's Attitudes Toward Their Vehicles And Driving; How Many Times Men Have Visited A Gym In The Prior 12 Months; Men Who Own Pets, By Type Of Pet; Number Of IDs Credit Cards, Debit Cards, Loyalty; Cards, Business Cards, And Keys Men Carry, Average vs. Median; Proportion Of Men Who Carry Phones, Tools, MP3 Players, Medication, And Organizers
Chapter 3: Men As Shoppers: Men Who Are The Primary Grocery Shopper, By Age; Products Men Bought On Solo Shopping Trips; Types Of Stores Men Visit For Grocery Shopping, By Type Of Trip; Environmentally Friendly Products Men Bought During The Prior 12 Months, By Age; Environmentally Friendly Products Men Bought During The Prior 12 Months, By Income; Items Men Buy At Live Sporting Events, By Age; Items Men Buy At Live Sporting Events, By Income; What Men Are Concerned About When Making An Online Purchase; Factors That Influence Where Men Shop Online; Reasons Men Make Impulse Buys Online; Factors That Influence Men's Auto Purchase Decisions; Types Of Jewelry That Men Buy For Themselves And Others
Chapter 4: Media Use: Hours A Week Men Spend With Traditional Media, By Age; Hours A Week Men Spend With New Media, By Age; Men With Broadband Internet, Online Video, DVR, And Video On Demand; Men Who Went To The Movies; Websites With The Largest Proportion Of Male Visitors; Social Network Site Members Who Are Male, By Site; Visits Men Account For At Top 10 Online Dating Sites; What Men Download To Their Computers Or Handheld Devices, By Age; What Men Download To Their Computers Or Handheld Devices, By Income; Men Who Pay For Downloading Music Online, By Age; Men Who Pay For Downloading Music Online, By Income; Men Who Pay For Downloading Online Video, By Age; Men Who Pay For Downloading Online Video, By Income; Type Of Contract Men Have With Their Mobile Service Provider; Likelihood Men Will Switch Cell Phone Service Providers; Activities That Men Do Using Their Cell Phones In A Typical Month; Men's Use Of Mobile And Online Video; Men's Tendency To Read Email Advertising, By Age
Chapter 5: Hobbies And Having Fun: Hobbies Men Have Participated In During The Prior 12 Months, By Age; Hobbies Men Have Participated In During The Prior 12 Months, By Income; Time Men Spend On Hobbies In A Typical Week, By Age; Time Men Spend On Hobbies In A Typical Week, By Income; Recreational Activities Men Participated In During The Prior 12 Months, By Age; Recreational Activities Men Participated In During The Prior 12 Months, By Income; Men Who Fish Or Hunt, By Age; Men Who Participate In Fishing, By Type; Men Who Participate In Hunting, By Type; Sports That Men Participate In, By Age; Men Who Participate In Fantasy Sports, By Sport; Men Who Participate In Fantasy Sports, By Age; Live Sporting Events Men Attended In The Prior 12 Months; Alcoholic Beverage That Men Drink Most Often; Men's Attitudes Toward Beer; Occasions During Which Men Drink Beer, Domestic vs. Import; How Often Men Hang Out With Their Friends Vs. How Often They Want To; Where Men Plan To Vacation, By International Region; Places Gay Men Plan To Visit During The Next 12 Months; Men Who Take Man-Only Vacations; Activities That Men Do On Vacation
Chapter 6: Appearance And Apparel: What Men Wear To Work; Facial Products Men Use, By Age; Facial Products Men Use, By Income; Hair Products Men Use, By Age; Hair Products Men Use, By Income; What Men Think Of Their Looks; What Men Would Do To Improve Their Looks If Money Were Not An Issue; How Many Men Have Visited A Day Spa In The Prior 12 Months; Most Common Plastic Surgeries Performed On Men
Chapter 7: Healthcare And Financial Concerns: How Many Times Men Visit The Doctor; Last Time Men Saw Their Dentist; Men Who Go Online For Health Information, By Age; Wellness Information That Men Look For Online; Attitudes Of Men Who Have Erectile Dysfunction; Legal Steps Men Aged 35 And Older Have Taken To Prepare For Death; How Much Men Have Changed Their Lifestyles As The Results Of The Poor Economy; Financial Concerns Men Discuss With Their Spouse/Partner; How Much Men Worry About Their Debt
Chapter 8: On The Job: Employment Status Of American Men; Men Who Are Employed, By Age; Primary Reason Men Accepted Their Current Jobs; How Easily Men Think They Could Find A New, Comparable Job; How Men Measure Their Success In The Workplace; What Most Frustrates Men About Workplace Ethics Or Behavior; What Men Plan To Do After Retirement

101 Charts About Men

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