Based on a proprietary Consumer Network Panel survey of likes and dislikes of brands and the packages associated with them, ""Brand & Package Likeability"" delivers the data and analysis you need to make sure that your packages support your brand — and maximize your sales.
The Panel ranks more than 40 food, health & beauty, and cosmetics brands, rating each brand separately for how much they like the brand versus how much they like the package. You get immediate answers to such critical questions as:
- Do shoppers tolerate packages they don’t like for brands and products they do like?
and
- Do shoppers like some packages more than they like the brands that use them?
This proprietary consumer insight is boiled down to 12 tables quantifying the responses, plus verbatims covering why the Panelists think as they do. You also get extensive guidance in evaluating the findings and establishing a game plan for your brand from Consumer Network Panel Founder and President Mona Doyle.
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- INTRODUCTION
- METHODOLOGY
- ANALYSIS OF FINDINGS
- Figure 1: TOP TWO RATINGS - FOOD & BEVERAGE
- Percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in ""drag"" order)
- Figure 2: TOP TWO RATINGS - FOOD & BEVERAGE
- Percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in alphabetical order)
- Figure 3: TOP TWO RATINGS - FOOD & BEVERAGE
- Percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in ""like packaging"")
- Figure 4: TOP TWO RATINGS - HEALTH & BEAUTY
- Percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in ""drag"" order)
- Figure 5: TOP TWO RATINGS - HEALTH & BEAUTY
- Percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in alphabetical order)
- Figure 6: TOP TWO RATINGS - HEALTH & BEAUTY
- The percent who like the brand versus the percent who like its packaging (Based on ratings of 4 and 5 on 1-5 scale of liking, in ""like packaging"")
- Figure 7: TOP RATINGS ONLY - FOOD AND BEVERAGE
- Percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking—in ""drag"" order)
- Figure 8: TOP RATINGS ONLY - FOOD AND BEVERAGE
- Percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking—in alphabetical order)
- Figure 9: TOP RATINGS ONLY - FOOD AND BEVERAGE
- The percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking, in ""like packaging"" order)
- Figure 10: TOP RATINGS ONLY - HEALTH AND BEAUTY
- The percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking-—in ""drag"" order)
- Figure 11: TOP RATINGS ONLY - HEALTH AND BEAUTY
- The percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking-—in alphabetical order)
- Figure 12: TOP RATINGS ONLY - HEALTH AND BEAUTY
- The percent who love the brand versus the percent who love its packaging (Based on ratings of 5 on 1-5 scale of liking in ""love the package"" order)
- FOOD & BEVERAGE BRAND VERBATIM WRITE-INS
- Campbell's
- Progresso
- Nestle
- Hershey
- M&M
- Kraft
- Oscar Mayer
- Kellogg's
- General Mills
- Nabisco
- Keebler
- Hormel
- StarKist
- Chicken of the Sea
- Heinz
- Hellmann's
- Birds Eye
- Weight Watchers
- Stouffer's
- Dole
- Fresh Express
- Perdue
- Tyson
- Breyers
- Ben & Jerry's
- Pepperidge Farm
- Wonder
- Dannon
- Yoplait
- Coca-Cola
- Pepsi-Cola
- Tropicana
- Ocean Spray
- Uncle Ben's
- Store brands
- Miscellaneous comments
- HEALTHY & BEAUTY BRAND VERBATIM WRITE-INS
- Crest
- Colgate
- Nexcare
- Johnson & Johnson
- Tylenol
- Robitussin
- Clinique
- Olay
- CONCLUSION
- ABOUT THE CONSUMER NETWORK PANEL
- ABOUT EPM COMMUNICATIONS
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