How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Social Networks
EPM Communications Inc
May 1, 2010 36 Pages - SKU: RS2756537
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Countries covered: United States
Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results.
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- INTRODUCTION
- EXECUTIVE SUMMARY
- MARKETING AND SOCIAL MEDIA
- Opening A Line Of Communication
- The Perils Of Navigating Open Communication With Consumers
- The Numbers: Who Is Doing What And Using Which Media?
- Social Media Comes Of Age: What Strategies Brands Are Employing And Results Thus Far
- Industry Cases
- Lessons From The Travel Industry: Southwest Airlines, Meet Kevin Smith
- Exhibit: How Travelers Use Social Networks
- Restaurant Industry Sinks Its Teeth Into Social Media
- Exhibit: How Restaurant-Goers Use Social Media
- Social Media And Philanthropy: Virtual Gifts Earn Real Rewards
- Exhibit: Social Media Meets Social Responsibility
- How TV Marketers Build Buzz, From Facebook To Foursquare
- Exhibit: How Social Media Informs TV Viewers
- Music And Social Media: The Age Of Shameless Self-Promotion
- Exhibit: Music Fans Find Their Passion On Social Media
- OVERVIEW OF INTERNET USERS
- Getting To Know Online Americans
- Exhibit: American Internet Users, By Age
- Broadband Households Are Robust Internet Users
- WHO USES SOCIAL MEDIA
- Demographic Differences: Social Media Users Vs. Online Americans
- Exhibit: Demographics Of Social Media Users, 2009
- Exhibit: Share Of Population Who Are Social Media Users Vs. Online, By Age, 2009
- Exhibit: Social Networks On Which Adults Have Profiles, By Age, 2009
- Social Network And Twitter Audiences Grow; Fewer Read Blogs
- Exhibit: How Often Users Of Social Networks Visit Such Sites, 2009
- Twitter Users Are Radically Different From Other Social Networkers
- Men And Women On Twitter
- Exhibit: Reasons Twitter Members Access The Site, 2009
- Exhibit: Why Users Are Motivated To Visit Twitter, 2009
- Executives On Twitter
- Youth And Social Media
- Teens Spend Four Hours A Day On Social Media Sites
- Exhibit: Americans Who Use Select Social Networking Sites, By Age, 2009
- Teens Are More Social On Social Nets
- Exhibit: How Teens And Adults Use Social Networking Sites
- Another Assessment: Teens Do Good With Social Networks
- Exhibit: How Teens Use Social Networks To Do Good, 2009
- Young Adults On Twitter
- Women And Social Media
- Social Butterflies: Most Women Use Social Media Weekly
- Exhibit: Women Who Participate In Online Social Media, By Age, 2009
- Social Media Moms: The Most Effective Ways For Marketers To Reach This Tech-Savvy Group
- Exhibit: How Frequently Moms Log Onto Facebook, 2009
- Exhibit: Reasons Moms Use Facebook, 2009
- Women Gamers On Social Networks Present An Opportunity For Brand Engagement
- Exhibit: Women's Attitudes Toward Branded Offers In Social Networking Games, 2009
- Emerging Majorities And Social Media
- Hispanics And Asians Keep Pace With Whites On Social Nets
- Exhibit: Americans Who Visit Social Networking Sites At Least Two To Three Times A Month, By Race/Ethnicity, 2009
- Exhibit: Top 25 Websites Visited By Hispanics, January 2010 Vs. December 2008
- HOW CONSUMERS USE SOCIAL MEDIA
- Social Networking Sites Vs. Text and Email
- Not All Social Networks Are Created Equal
- Exhibit: Cross Usage Of Social Media Sites Among Frequent Users, 2009
- Online Networking Is Social
- Social Media Enables A Shift In Attitude
- Exhibit: Attitudes Toward Online Socializing, By Age, 2009
- Exhibit: Attitudes Toward Online Socializing, By Gender, 2009
- Facebook Dominates Share Of Time, Blogs Gain Ground
- Exhibit: Visitors To Social Networking Sites, March 2010 Vs. March 2009
- Exhibit: Time Spent On Social Networks, March 2010 Vs. March 2009
- Social Networking: Employers Grapple With Policies For Connecting While At Work
- Few Generate Social Media Content, But Most Use It
- Exhibit: Americans' Use Vs. Creation Of Social Media Content, By Age, 2008
- Online Brand Experiences Are Enhanced Through Social Networks
- Exhibit: Primary Reason 18-44 Year Olds Have Friended Or Followed A Brand Via A Social Network, 2009
- Fans And Followers Become Buyers
- Exhibit: Fans And Followers Of Brands On Social Networks Who Are More Likely To Buy And Recommend The Brands, 2010
- The Influence Of Social Networking On Consumer Actions
- Exhibit: Media That Influence Social Networkers To Perform An Online Search
- Mobile Social Media Users
- Demographics Of Mobile Social Media Users
- Exhibit: Share Of Mobile Social Media Audience, By Age, December 2009
- Smartphones Drive Increase In Mobile Social Media Users
- Exhibit: Mobile Users Who Access Social Media On Their Devices, By Device Type, January 2009 Vs. January 2010
- Mobile Web Users Are Social
- SOURCES & RESOURCES
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