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EPM Communications Inc

EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services.

List of reports from EPM Communications Inc

101 Charts About Men 10/1/2008 \| published by: EPM Communications Inc ... to his iPod. With so many things vying for the American man's attention you need to know where he is, what he's doing and what he really cares about to get your marketing message through. ... \| more...	$249.00
What Moms Think and Do 9/1/2008 \| published by: EPM Communications Inc ... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them . . . and to their kids blogs and other online experiences as the ultimate moms communities how the ... \| more...	$199.00
TLL's Sports Licensing Report 9/1/2008 \| published by: EPM Communications Inc ... the best sellers for which leagues - you'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports. Who the 500 key manufacturers are, ... \| more...	$429.00
Digital Out-of-Home Media 9/1/2008 \| published by: EPM Communications Inc ... capturing the attention of captive audiences in cabs, the office, at the gym, and in the air; and exploiting the unique characteristics of bar and nightlife venues, arenas and cinemas. Learn what you need to ... \| more...	$349.00
International Licensing: A Status Report 6/1/2008 \| published by: EPM Communications Inc ... such as trade, economic status, political environment, media support, retail systems and infrastructure, which determine the risk and create the context in which licensing is done. You will get exclusive data available nowhere else on ... \| more...	$2,195.00
The EPM Licensing Metrics Report 4/1/2008 \| published by: EPM Communications Inc ... build an iron-clad case for your existing licensing program secure buy-in for your new licensing initiatives. Based on the contributions of scores of senior executives in all sectors of the licensing community, this first-ever folio ... \| more...	$249.00
Licensing Business Handbook 2/1/2008 \| published by: EPM Communications Inc ... profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend ... \| more...	$69.95
Social Networking, Video Sharing, Text Messaging & Wireless Promotions 1/1/2008 \| published by: EPM Communications Inc ... marketing and advertising strategy How UGC can help re-shape product development so you stay relevant to your audience How to measure ROI in this digital environment How you can use the legal fine print to ... \| more...	$495.00
Research Alert's Consumer Segmentation Survey 1/1/2008 \| published by: EPM Communications Inc ... key indicators you need to create breakthrough products, services, advertising and marketing campaigns. Plus, editor Lisa Finn provides "Application" notes highlighting how you can apply these findings to your own products, services and promotional campiagns. \| more...	$279.00
Profiles of Store Brand/Private Label Buyers 11/1/2007 \| published by: EPM Communications Inc ... Retailers, brand marketers and manufacturers will use this data about store brand purchasing preferences by age, sex, income, education, household size, geography and more to tailor store brand programs that play to the heart of ... \| more...	$595.00
Americans and Their Homes 6/1/2007 \| published by: EPM Communications Inc ... population Geographic distribution Age and race/ethnicity of buyers and renters Buying a home Remodeling Budgets and expenditures Pets Affluent households Leisure pursuits, including lawn & garden activity In-home media use And much more. You'll find ... \| more...	$349.00
Marketing to Teens and Tweens 2007 Edition 4/1/2007 \| published by: EPM Communications Inc ... gives you the latest demographic data and forecasts for a group that comprises nearly one-fifth of the population - and demonstrates how today's teens' and tweens' buying power and influence extend far beyond their numbers. \| more...	$815.00
Brand & Package Likeability 2/1/2007 \| published by: EPM Communications Inc ... your packages support your brand — and maximize your sales. The Panel ranks more than 40 food, health & beauty, and cosmetics brands, rating each brand separately for how much they like the brand versus ... \| more...	$395.00
Profiles Of The U.S. Food Shopper 10/20/2006 \| published by: EPM Communications Inc ... for healthier items to the time constraints that are keeping Americans from preparing their own meals, the oftentimes contradictory relationship between Americans and food is rapidly reshaping the way we shop for our most basic ... \| more...	$795.00
12 Keys To The Women's Market 5/1/2003 \| published by: EPM Communications Inc ... 12 Keys to the Women's Market helps you unlock the vast potential of the women's market. You'll refer to these keys again and again for their down-to-earth insight into how women's purchase decisions are made. \| more...	$59.00
Best Practices in Trademark Licensing 5/1/2003 \| published by: EPM Communications Inc ... and accounted for within the corporation; how royalties, guarantees, and advances are structured for trademark licensing deals; how financial and non-financial yardsticks are used to measure performance. This report is your trusted guidebook into the ... \| more...	$595.00
The EPM Fad Study 6/1/1998 \| published by: EPM Communications Inc ... demonstrates that fads have common life cycles and critical characteristics that you can exploit. Whether you have a new property you want to market...you're looking to extend the life of an existing property...or you want ... \| more...	$95.00
Research Alert periodical \| published by: EPM Communications Inc ... studies from every source--major research companies, proprietary, hard-to-find, government, university--plus abstracts of another 12 to 15 studies. Full contact information is given for each of the more than 900 studies covered annually--hundreds not covered by ... \| more...	$389.00
Entertainment Marketing Letter periodical \| published by: EPM Communications Inc Twice a month, Entertainment Marketing Letter brings you a multitude of opportunities and trends in entertainment-based sponsorship, direct response sales, product placement, interactivity, product sampling and more. Price reflects a yearly subscription. \| more...	$449.00
Youth Markets Alert periodical \| published by: EPM Communications Inc ... and the market effects; beauty and romance; teens; income and expenditure patterns; don'ts in advertising; TV and VCR viewing; home shopping and college students; teenage radicals/traditionalists; peer pressure and purchasing; leaving/returning home; color preferences and ... \| more...	$1,117.00
The Licensing Letter periodical \| published by: EPM Communications Inc ... information and the most widely accepted statistics on the size of the licensing business. Each issue tracks hundreds of companies granting and assigning new licenses, obtaining licenses to manufacture new products and announcing new properties. \| more...	$467.00
Marketing to Women periodical \| published by: EPM Communications Inc ... trends, women's attitudes, advertising and marketing, consumer products, demographics, health & lifestyle issues, finance, market segments, technology, shopping habits and preferences, salaried women and more! Subscribers receive essential marketing advice, ad critiques, and how-to tips. \| more...	$357.00

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