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EPM Communications Inc

EPM Communications is a Manhattan-based publishing, research and consulting firm founded in 1988 by Ira Mayer and his wife and partner, Riva Bennett. Ira was a rock critic for 20 years and a prominent entertainment industry and media analyst. Ira also serves as an assistant adjunct professor of marketing at New York University. Riva had been associated with LINK Resources, National Data Corp. and Chase, among other research and financial services companies, where she sold financial and new media research services.

List of reports from EPM Communications Inc

International Licensing Status Report 1/1/2012 \| published by: EPM Communications Inc ... Key retail players by territory Analysis of licensing tactics that work best in each market How the Internet, mobile technology and social media are changing the licensing business worldwide Includes 197 charts, graphs, and tables \| more...	$2,195.00
Royalty Trends Report 2011 5/1/2011 \| published by: EPM Communications Inc ... them. In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand among others so you can benchmark your deals against industry norms. With your copy of the Royalty Trends ... \| more...	$319.00
What Moms Think and Do 2011 5/1/2011 \| published by: EPM Communications Inc ... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them…and to their kids blogs and other online experiences as the ultimate moms communities how the family table reflects moms' ... \| more...	$299.00
All About Women Consumers 2011 1/1/2011 \| published by: EPM Communications Inc ... the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. ... \| more...	$299.00
Tween Sensibility, Spending & Influence 9/1/2010 \| published by: EPM Communications Inc ... think their tweens should start working "odd jobs," and how kids budget their money. This fast-reading 37-page executive briefing: Immerses you in the tween lifestyle so you can develop advertising and marketing campaigns that take ... \| more...	$249.00
Licensing Business Databook 2010 6/1/2010 \| published by: EPM Communications Inc ... of the licensing business. Whether you're budgeting, developing a business plan, evaluating a proposal, seeking investors, or undertaking competitive research, The Databook gives you instant access to a wealth of The Licensing Letter's exclusive research. ... \| more...	$695.00
TLL's Sports Licensing Report 2010 6/1/2010 \| published by: EPM Communications Inc ... contact information; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the ... \| more...	$429.00
How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Social Networks 5/1/2010 \| published by: EPM Communications Inc Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results. \| more...	$199.00
Teen Spending And Influence 5/1/2010 \| published by: EPM Communications Inc Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. \| more...	$199.00
Research Alert Yearbook 2010 2/1/2010 \| published by: EPM Communications Inc ... industry you’re in, or which aspect of consumer behavior you’re investigating, the Research Alert Yearbook — in print, or searchable PDF — brings you vital, hard-to-find, credible facts on consumer behavior, spending, attitudes and demographics. \| more...	$329.00
Private Label Consumers: Brands They Know, How They Shop & Which Media Reach Them 11/1/2009 \| published by: EPM Communications Inc For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers. \| more...	$299.00
How Tween & Teens Use Social Media 11/1/2009 \| published by: EPM Communications Inc Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. \| more...	$199.00
The Licensing Letter Sourcebook 9/1/2009 \| published by: EPM Communications Inc ... U.S. and Canada. The complete and current ""who's who"" of the industry, the Sourcebook is the first place you turn for current, accurate information on properties owned and represented, licenses held, and products manufactured. The ... \| more...	$379.00
Hispanic Marketing: Addressing Acculturation 8/1/2009 \| published by: EPM Communications Inc ... avoid) American traditions. Reveals the nuances that affect their cultural identity, language and media preferences. Examines the conflict over assimilation vs. acculturation. Uncovers the trend toward “retro-acculturation” among Hispanic youth born and raised in the ... \| more...	$179.00
Paying More for Brands and Packaging in the 2009 Recession 8/1/2009 \| published by: EPM Communications Inc ... your profitability. Consumers expect national brands to cost more than store brands. But even value shoppers are willing to pay more for certain packaging attributes. Inside Paying More for Brands and Packaging In the 2009 ... \| more...	$249.00
Retail Pricing of Licensed vs. Nonlicensed Merchandise 8/1/2009 \| published by: EPM Communications Inc ... in this recession economy. Retail Pricing of Licensed Vs. Non-licensed Merchandise analyzes the price differentials for 338 pairs of comparable licensed and non-licensed items. The study includes merchandise offered at more than 30 retailers including ... \| more...	$295.00
Consumer Spending Update 7/1/2009 \| published by: EPM Communications Inc ... ...The unique characteristics of two demographic groupings critical to marketers: youth and the emerging majority communities of Black, Hispanic, and Asian Americans Consumer Spending Update: Mid 2009, from the editors of Research Alert and other ... \| more...	$549.00
Licensing Business Databook 2009 Edition 5/1/2009 \| published by: EPM Communications Inc ... 2009 Edition gives you instant access to a full ten years of this dynamic business, including retail sales of licensed merchandise from 1999-2008 in the U.S. and Canada, broken down by property type and product ... \| more...	$695.00
The Entertainment Marketing Sourcebook, 2009-2010 5/1/2009 \| published by: EPM Communications Inc ... attract new & repeat customers Identify 635 Entertainment and Media company executives eager to establish promotional alliances Locate 658 experienced Service Providers ready to provide the marketing help you need Use complete contact information to ... \| more...	$379.00
Profiles of the US Entertainment Consumer 5/1/2009 \| published by: EPM Communications Inc ... Where Americans rank cable, satellite radio, and mobile video subscriptions in their budgets. How live concerts are faring. What consumers are spending on DVD purchases and rentals. Which digital music formats are growing in favor, ... \| more...	$169.00
Profiles of the US Internet User 4/1/2009 \| published by: EPM Communications Inc ... information so the sites can offer them ads more relevant to their interests ...The top reasons consumers like to shop online ...Which online characteristics influence a shopper’s perception of a retailer’s physical store ...How racial ... \| more...	$169.00
Teen Media Use 4/1/2009 \| published by: EPM Communications Inc ... extension of their identities. In Teen Media Use you’ll learn what teens want in return for ads sent to their cells; They listen to more music, but buy less of it. In Teen Media Use ... \| more...	$169.00
The Licensing Letter's Royalty Trends Report 3/1/2009 \| published by: EPM Communications Inc ... them. In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand and five other property types so you can benchmark your deals against industry norms. With your copy of ... \| more...	$319.00
Research Alert Yearbook 2/1/2009 \| published by: EPM Communications Inc ... Asian Americans how to capitalize on the lucrative youth sector which media they're turning to for entertainment, ads and information and more, all broken down into 28 categories including demographics, entertainment/media usage, consumer spending, health ... \| more...	$329.00
The Little Black Book of Research Resources 1/1/2009 \| published by: EPM Communications Inc ... concentration. It also includes an Index by Subject to help put you in direct contact with the specific sources you need. Nearly 600 companies are listed, with contact information including phone, fax and Web site. \| more...	$79.95

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