QR Codes: What You Need to Know

The use of QR codes is exploding. They connect the world of print to the world of e-media. They tap into the mobile culture and the youth market. They offer an immediate, trackable response mechanism for everything from marketing collateral to billboards.

QR codes use the cellphone as the response mechanism. For this reason, they capture viewers' interest at the very moment it is piqued. You don't lose eyeballs by requiring people to manually input URLs or scribble them down onto a piece of paper that might get lost. No wonder so many of today's top brands are using QR codes. GMC, Ford, The Gap, Bloomingdales, Google, Pepsi, Ralph Lauren, The Weather Channel, Best Buy, Chevrolet, Starbucks, Facebook, and countless more.

What is the real story behind these codes? What makes them tick?
What is the current data supporting use and adoption of these codes?
How are these codes used? What are examples of best-in-class campaigns?
What's the difference between QR codes and Microsoft Tag? BeeTagg? Datamatrix?
Does it matter if you are using open or proprietary codes?
What are the best practices for QR codes?

This 64-page report will tell you all this and more. Packed with images and case studies, ""QR Codes: What You Need to Know"" will provide you, your creative team, and your print service provider with detailed information to help you plan your QR strategy.

Section 1 looks at what QR codes are and their different flavors and varieties.
Section 2 looks at the most current industry data on the use and adoption of QR codes.
Section 3 looks at how QR codes affect marketing, including benefits and the drawbacks.
Section 4 looks at topic QR code applications, breaking their use down into 16 categories, from business cards and mobile payments to book publishing and point-of-sale.
Section 5 provides adetailed case studies using QR codes. Section 6 looks at the best practices for QR codes.
Section 7 draws final conclusions and provides references for more information.