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Global Animation Industry: Strategies, Trends and Opportunities

Digital Vector
March 1, 2011
504 Pages - SKU: DG6197066

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Countries covered: Global

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

Global Animation Industry: History and Evolution; Why is Animation Different; Industry Characteristics; Market Opportunity; Global Animation Studios Distribution and Capabilities
Animation Segments: Market Segmentation; Computer Games; Computer Generated Imagery (CGI); Stop Motion; Motion Capture
Forecasting Animation Content Demand: Animation Content demand from TV Channels in Europe; Animation Content demand from TV Channels in the Us and Canada; Animation Content demand from TV Channels in Asia; Animation Content demand from TV Channels in Rest of the World; Total Animation Content demand from TV Channels Worldwide; Size of the Global Animation Industry
Future Developments
Animation Software Market Landscape: 2D Animation Software Marketplace; Animation process using a 2D animation package; 3D Animation Software Marketplace; Analysis of key players in 3D Animation Software Market; Japanese Anime Production Softwares; Proprietary 3D Softwares of Animation studios; Collaboration between Animation Studios and Software Firms
Animation Content Creation: Content Creation Workflow in 2D Animation; Content Creation Lead Time Calculation in 2D Animation; Digital processing in 2D Animation; Content Creation Workflow in 3D Animation; Time Line of a Sample 3D production workflow; Role of Animation Software in the 3D Production Workflow; Production Management
Audience Dynamics: Marketing Strategies for Animation Studios; Strategies of Successful Animation Films; Profile of a 3D Animation Studio: Pixar
Economics of Animation: Economics of Animation Copyrights
Guidelines for Setting up an Animation Studio: Investments Needed for Setting up an Animation Studio; Specialised Hardware and Software Investments
Managing an Animation Studio: Key Issues of Concern; Formulating the Long Term Strategy
Animation Content Outsourcing: Offshore Computer Animation Production; Drivers
Animation Industry in Europe: Winds of Change; Collaboration Among European Studios; Drivers for Success; Trends in Europe; Germany; UK; Italy; France; Spain; Denmark
Animation Industry in USA: Market Size; Challenges; Key Trends; Production and Post-Production Market; Animation Value Chain
Asian Animation Industry: Establishment Of Local Animation Industry; Early Trends In Animation Outsourcing To Asia; Local Content Productions; Trend Towards Co-Productions; Popularity of Foreign Animation; Controversies Surrounding Foreign Animation; Animation in Asian Societies; Successful Business Models; Animation Studios In Asia
Animation Industry in Japan: Key Trends; Anime Exports; Globally Successful Japanese Animes; Japanese Anime Production Models; Future Trends; Animation Studios in Japan
Animation Industry in Korea: Emergence of the Industry; Functioning of Korean Animation Studios; Changing Business Models; Current State of the Industry; Challenges; Market Opportunity; Future Outlook; Animation Schools in Korea; Animation Studios in Korea
Animation Industry in Canada: Industry Drivers; Challenges; Strategies for Animation Studios in Canada; Data on Animation Studios in Canada
Animation Industry in Australia: Competition from Asian Studios; Challenges; Government Support; Strategies for Animation Studios In Australia
Data on Animation Studios in Australia: Animation Studios in Australia; Animation Industry in Argentina; Key Trends; Animation Studios in Argentina; Argentina’s first 3D Animated Feature Film; Government Support; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in Argentina; Data on Animation Studios in Argentina
Animation Industry in Brazil: Key Trends; Animation Studios in Brazil; Brazil’s first CGI Animated Feature Film; Brazil’ first TV animation series; Government Support; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in Brazil; Data on Animation Studios in Brazil
Animation Industry in Colombia: Animation Studios in Colombia; Key Trends; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in Colombia; Data on Animation Studios in Colombia
Animation Industry in South Africa: Key Trends; Animation Studios in South Africa; South Africa’s first Animated Feature Film; Government Support; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in South Africa; Data on Animation Studios in South Africa
Figures and Tables: FIGURE 1: EARLY ANIMATIONS; TABLE 1: ANIMATION MOVIES ADAPTED FROM TELEVISION; FIGURE 2: EARLY CGI BASED ANIMATIONS; TABLE 2: LIVE ACTION MOVIES FEATURING CGI CHARACTERS; FIGURE 3: SIZE OF GLOBAL ANIMATION INDUSTRY; FIGURE 4: GEOGRAPHICAL BREAK-UP OF THE GLOBAL ANIMATION INDUSTRY; FIGURE 5: GEOGRAPHIC DISTRIBUTION OF ANIMATION STUDIOS IN THE WORLD; FIGURE 6: BREAK-UP OF ANIMATION STUDIOS BASED ON CAPABILITIES; TABLE 3: LEADING ANIMATION STUDIOS IN THE WORLD; TABLE 4: ANIMATED FEATURE FILMS FROM PROMINENT STUDIOS; FIGURE 7: BREAK-UP OF GLOBAL ANIMATION INDUSTRY BASED ON MARKET SEGMENTS; TABLE 5: GAMES BASED ON ANIMATION MOVIES; TABLE 6: ANIMATION MOVIES BASED ON VIDEO GAMES; TABLE 7: CGI FEATURE FILMS; TABLE 8: PROMINENT STOP MOTION ANIMATION MOVIES; TABLE 9: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN EUROPE; FIGURE 8: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN EUROPE; FIGURE 9: CABLE TV WATCHING PATTERN IN THE US; TABLE 10: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE US AND CANADA; FIGURE 10: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN THE US AND CANADA; TABLE 11: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN ASIA; FIGURE 11: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN ASIA; TABLE 12: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE REST OF THE WORLD; FIGURE 12: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN REST OF THE WORLD; TABLE 13: WORLDWIDE ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS; FIGURE 13: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS WORLDWIDE; FIGURE 14: GLOBAL ANIMATION INDUSTRY BREAK-UP BASED ON APPLICATIONS; TABLE 14: CLASSIFICATION OF ANIMATION SOFTWARES; TABLE 15: LEADING 2D AND 3D ANIMATION SOFTWARES; TABLE 16: KEY PLAYERS AND THEIR PRODUCTS IN 3D ANIMATION SOFTWARE MARKET; TABLE 17: FREE ANIMATION SOFTWARES; TABLE 18: PRICING STRUCTURES OF ANIMATION SOFTWARE PACKAGES; FIGURE 15: COMMERCIAL 3D ANIMATION SOFTWARE MARKET SIZE; FIGURE 16: 3D ANIMATION SOFTWARE MARKET BREAK-UP BY SEGMENT; FIGURE 17: 2D ANIMATION PRODUCTION WORKFLOW; FIGURE 18: 3D ANIMATION PRODUCTION WORKFLOW; FIGURE 19: 3D ANIMATION WORKFLOW USING 3D SOFTWARE; FIGURE 20: PIXAR’S PRODUCTIONS; TABLE 19: CAPITAL EXPENDITURE FOR SETTING UP AN ANIMATION STUDIO; TABLE 20: PROFILE OF EMPLOYEES REQUIRED TO MANAGE THE STUDIO; TABLE 21: ANIMATION STUDIOS IN GERMANY; TABLE 22: ANIMATION STUDIOS IN THE UK; TABLE 23: ANIMATION STUDIOS IN ITALY; TABLE 24: ANIMATION STUDIOS IN FRANCE; TABLE 25: ANIMATION STUDIOS IN SPAIN; TABLE 26: ANIMATION STUDIOS IN DENMARK; TABLE 27: LEADING ANIMATION STUDIOS IN THE US; TABLE 28: LEADING ANIMATION TV CHANNELS IN THE US; TABLE 29: KEY ANIMATION STUDIOS IN ASIA; TABLE 30: MOST POPULAR JAPANESE ANIMATION MOVIES; TABLE 31: LEADING ANIMATION STUDIOS IN JAPAN; TABLE 32: IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS; FIGURE 21: SIZE OF KOREAN ANIMATION INDUSTRY; TABLE 33: ANIMATION SCHOOLS IN KOREA; TABLE 34: KOREA’S LEADING ANIMATION STUDIOS; TABLE 35: ANIMATION STUDIOS IN CANADA; FIGURE 22: NUMBER OF ANIMATION STUDIOS IN CANADA; FIGURE 23: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON SIZE; FIGURE 24: CLASSIFICATION OF ANIMATION STUDIOS IN CANADA BASED ON CAPABILITIES; FIGURE 25: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON APPLICATIONS; TABLE 36: ANIMATION STUDIOS IN AUSTRALIA; FIGURE 26: NUMBER OF ANIMATION STUDIOS IN AUSTRALIA; FIGURE 27: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON SIZE; FIGURE 28: CLASSIFICATION OF ANIMATION STUDIOS IN AUSTRALIA BASED ON CAPABILITIES; FIGURE 29: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON APPLICATIONS; TABLE 37: ORIGINAL ANIMATION CONTENT CREATED IN ARGENTINA; TABLE 38: ANIMATION STUDIOS IN ARGENTINA; FIGURE 30: ARGENTINA’S FIRST 3D ANIMATED FEATURE FILM; FIGURE 31: NUMBER OF ANIMATION STUDIOS IN ARGENTINA; FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN ARGENTINA BASED ON SIZE; FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN ARGENTINA BASED ON CAPABILITIES; FIGURE 34: CLASSIFICATION OF ANIMATION STUDIOS IN ARGENTINA BASED ON APPLICATIONS; FIGURE 35: NUMBER OF PEOPLE EMPLOYED IN THE ARGENTINE ANIMATION INDUSTRY; FIGURE 36: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ARGENTINA; FIGURE 37: ANNUAL ANIMATION CONTENT OUTPUT OF ARGENTINE ANIMATION INDUSTRY; FIGURE 38: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF ARGENTINE ANIMATION INDUSTRY; TABLE 39: ORIGINAL ANIMATION CONTENT CREATED IN BRAZIL; TABLE 40: ANIMATION STUDIOS IN BRAZIL; FIGURE 39: BRAZIL’S FIRST CGI ANIMATED FEATURE FILM; FIGURE 40: BRAZIL’S FIRST LOCALLY PRODUCED TV SERIES; FIGURE 41: NUMBER OF ANIMATION STUDIOS IN BRAZIL; FIGURE 42: BREAK-UP OF ANIMATION STUDIOS IN BRAZIL BASED ON SIZE; FIGURE 43: BREAK-UP OF ANIMATION STUDIOS IN BRAZIL BASED ON CAPABILITIES; FIGURE 44: CLASSIFICATION OF ANIMATION STUDIOS IN BRAZIL BASED ON APPLICATIONS; FIGURE 45: NUMBER OF PEOPLE EMPLOYED IN THE BRAZILIAN ANIMATION INDUSTRY; FIGURE 46: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN BRAZIL; FIGURE 47: ANNUAL ANIMATION CONTENT OUTPUT OF BRAZILIAN ANIMATION INDUSTRY; FIGURE 48: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF BRAZILIAN ANIMATION INDUSTRY; TABLE 41: ANIMATION STUDIOS IN COLOMBIA; FIGURE 49: NUMBER OF ANIMATION STUDIOS IN COLOMBIA; FIGURE 50: BREAK-UP OF ANIMATION STUDIOS IN COLOMBIA BASED ON SIZE; FIGURE 51: BREAK-UP OF ANIMATION STUDIOS IN COLOMBIA BASED ON CAPABILITIES; FIGURE 52: CLASSIFICATION OF ANIMATION STUDIOS IN COLOMBIA BASED ON APPLICATIONS; FIGURE 53: NUMBER OF PEOPLE EMPLOYED IN THE COLOMBIA ANIMATION INDUSTRY; FIGURE 54: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN COLOMBIA; FIGURE 55: ANNUAL ANIMATION CONTENT OUTPUT OF COLOMBIAN ANIMATION INDUSTRY; FIGURE 56: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF COLOMBIA ANIMATION INDUSTRY; TABLE 42: ANIMATION STUDIOS IN SOUTH AFRICA; FIGURE 57: SOUTH AFRICA’S FIRST ANIMATED FEATURE FILM; FIGURE 58: NUMBER OF ANIMATION STUDIOS IN SOUTH AFRICA; FIGURE 59: BREAK-UP OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON SIZE; FIGURE 60: BREAK-UP OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON CAPABILITIES; FIGURE 61: CLASSIFICATION OF ANIMATION STUDIOS IN SOUTH AFRICA BASED ON APPLICATIONS; FIGURE 62: NUMBER OF PEOPLE EMPLOYED IN THE SOUTH AFRICAN ANIMATION INDUSTRY; FIGURE 63: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SOUTH AFRICA; FIGURE 64: ANNUAL ANIMATION CONTENT OUTPUT OF SOUTH AFRICAN ANIMATION INDUSTRY; FIGURE 65: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SOUTH AFRICAN ANIMATION INDUSTRY

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