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Asian Animation Industry: Strategies, Trends and Opportunities

Digital Vector
October 1, 2010
474 Pages - SKU: DG2838420

Attention: There is an updated edition available for this report.

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Countries covered: Global

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labour supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia.

The usual procedure is for pre-production (preparing the script, storyboard, and exposure sheets) to be done in the United States or other headquarter countries, after which, the package is sent to Asia for production (drawing cels, colouring by hand, inking, painting, and camera work). The work is sent back to the U.S. or other headquarter country for post-production (film editing, colour timing, and sound). Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies. An increasing number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.

Introduction: Animation in Asian Societies; Establishment of Local Animation Industry; Influence of Foreign Animation Styles; Trends in Animation Outsourcing to Asia; Trend towards Co-Productions; Controversies Surrounding Foreign Animation; Animation Studios in Asia
India: Current State of the Industry; Business Models of Animation Studios in India; Size of the Indian Animation Industry; The Risks; Future Outlook; Strategies for Animation Studios in India; Animation Schools in India; Key Animation Studios in India
China: Current State of the Industry; Business Models of Animation Studios in China; Size of the Chinese Animation Industry; Statistics on Animation Studios in China; The Risks; Future Outlook; Strategies for Animation Studios in China; Animation Studios in China
South Korea: Emergence of the Industry; Functioning of Korean Animation Studios; Current State of the Industry; Challenges; Strategies for Korean Animation Studios; Market Opportunity; Statistics on Animation Studios in Korea; Future Outlook; Animation Schools in Korea; Animation Studios in Korea
Philippines: Current State of the Industry; Animation Outsourcing in Philippines; Animated Feature films in Philippines; Industry Recovery; Industry Advantages; Challenges; Animation Education and Training in Philippines; Statistics on Animation Studios in Philippines; Strategies for Philippine Animation Studios; Future Outlook; Animation Studios in Philippines
Taiwan: Past the Turbulent Times; Current State of the Industry; Challenges; Threats to Taiwan Animation Studios; Animation Schools in Taiwan; Statistics on Animation Studios in Taiwan; Strategies for Animation Studios in Taiwan; Future Outlook; Animation Studios in Taiwan; Key Animation Studios in Taiwan
Vietnam: Early Foreign Entrants into Vietnam; Key Trends; Challenges; Future Trends; Statistics on Animation Studios in Vietnam; Strategies for Animation Studios in Vietnam; Future Outlook; Japan
Key Trends: Successful Business Models; Anime Exports; Globally Successful Japanese Animes; Japanese Anime Production Models; Challenges; Future Trends; Statistics on Animation Studios in Japan; Strategies for Japanese Animation Studios; Animation Studios in Japan
Thailand: Key Trends; Thailand’s first 3D Animated Feature Film; Government Support; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in Thailand; Animation Studios in Thailand
Singapore: Industry Demand Triggers; Singapore Government Initiatives; Industry Drivers; Challenges; Strategies for Animation Studios in Singapore; Statistics on Animation Studios in Singapore; Animation Studios in Singapore; Animation Schools in Singapore
Malaysia: Government Support; Industry Drivers; Challenges; Industry Opportunities; Strategies for Animation Studios in Malaysia; Malaysia’s first 3D Animated Feature film; Statistics on Animation Studios in Malaysia; Animation Studios in Malaysia
Indonesia: Government Support; Indonesia’s first 3D animated feature film; Challenges; Statistics on Animation Studios in Indonesia; Animation Studios in Indonesia
Israel: Drivers; Israel’s first animated feature film; Challenges; Statistics on Animation Studios in Israel; Animation Studios in Israel
Figures and Tables: FIGURE 1: COST-QUALITY MATRIX OF ANIMATION CONTENT IN ASIAN COUNTRIES; FIGURE 2: COMPARISON OF COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ASIAN COUNTRIES; FIGURE 3: COMPARISON OF ANNUAL ANIMATION CONTENT OUTPUT IN ASIAN COUNTRIES; FIGURE 4: INDIA’S FIRST FULLY CEL-ANIMATED MUSIC VIDEO; FIGURE 5: TOONZANIMANTION’S IN-HOUSE PRODUCTIONS; FIGURE 6: HANUMAN THE MOVIE; TABLE 2: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN INDIA; TABLE 3: FORECAST OF ANIMATION CONTENT REQUIRED BY TV CHANNELS IN INDIA; FIGURE 7: SIZE OF INDIAN ANIMATION INDUSTRY; FIGURE 8: BREAK-UP OF INDIAN ANIMATION INDUSTRY BASED ON OUTPUT; FIGURE 9: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN INDIA; TABLE 4: IN-HOUSE CONTENT DEVELOPED BY INDIAN ANIMATION STUDIOS; TABLE 5: INDIGENOUS ANIMATION MOVIES DEVELOPED IN INDIA; FIGURE 10: NUMBER OF ANIMATION STUDIOS IN INDIA; FIGURE 11: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON SIZE; FIGURE 12: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES; FIGURE 13: CLASSIFICATION OF ANIMATION STUDIOS IN INDIA BASED ON APPLICATIONS; FIGURE 14: NUMBER OF PEOPLE EMPLOYED IN THE INDIAN ANIMATION INDUSTRY; FIGURE 15: ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY; FIGURE 16: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION INDUSTRY; TABLE 6: ANIMATION SCHOOLS IN INDIA; TABLE 7: INDIA’S LEADING ANIMATION STUDIOS; TABLE 8: IN-HOUSE CONTENT DEVELOPED BY CHINESE ANIMATION STUDIOS; FIGURE 17: THRU THE MOEBIUS STRIP: CHINESE 3D ANIMATION MOVIE; FIGURE 18: SIZE OF CHINESE ANIMATION INDUSTRY; FIGURE 19: ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY; FIGURE 20: VALUE OF ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION INDUSTRY; FIGURE 21: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN CHINA; FIGURE 22: NUMBER OF ANIMATION STUDIOS IN CHINA; FIGURE 23: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON SIZE; FIGURE 24: CLASSIFICATION OF ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES; FIGURE 25: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS; FIGURE 26: NUMBER OF PEOPLE EMPLOYED IN THE CHINESE ANIMATION INDUSTRY; FIGURE 27: ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY; FIGURE 28: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION INDUSTRY; TABLE 9: LIST OF ANIMATION SCHOOLS IN CHINA; TABLE 10: CHINA’S LEADING ANIMATION STUDIOS; TABLE 11:IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS; FIGURE 29: SIZE OF KOREAN ANIMATION INDUSTRY; FIGURE 30: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE; FIGURE 31: NUMBER OF ANIMATION STUDIOS IN KOREA; FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON SIZE; FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES; FIGURE 34: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS; FIGURE 35: NUMBER OF PEOPLE EMPLOYED IN THE KOREAN ANIMATION INDUSTRY; FIGURE 36: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN KOREA; FIGURE 37: ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY; FIGURE 38: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION INDUSTRY; TABLE 12: ANIMATION SCHOOLS IN KOREA; TABLE 13: KOREA’S LEADING ANIMATION STUDIOS; FIGURE 39 URDUJA, ANIMATED FEATURE FILM FROM PHILIPINES; FIGURE 40: DAYO, ANIMATED FEATURE FILM FROM PHILIPINES; TABLE 14: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES; FIGURE 41: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES; FIGURE 42: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE; FIGURE 43: CLASSIFICATION OF ANIMATION STUDIOS IN PHILIPPINES BASED ON CAPABILITIES; FIGURE 44: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON APPLICATIONS; FIGURE 45: NUMBER OF PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION INDUSTRY; FIGURE 46: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN PHILIPPINES; FIGURE 47: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION INDUSTRY; FIGURE 48: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES ANIMATION INDUSTRY; TABLE 15: LEADING ANIMATION STUDIOS IN PHILIPPINES; TABLE 16: ANIMATION SCHOOLS IN TAIWAN; FIGURE 49: NUMBER OF ANIMATION STUDIOS IN TAIWAN; FIGURE 50: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON SIZE; FIGURE 51: CLASSIFICATION OF ANIMATION STUDIOS IN TAIWAN BASED ON CAPABILITIES; FIGURE 52: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON APPLICATIONS; FIGURE 53: NUMBER OF PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION INDUSTRY; FIGURE 54: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN TAIWAN; FIGURE 55: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWANESE ANIMATION INDUSTRY; FIGURE 56: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN ANIMATION INDUSTRY; TABLE 17: LEADING ANIMATION STUDIOS IN TAIWAN; FIGURE 57: NUMBER OF ANIMATION STUDIOS IN VIETNAM; FIGURE 58: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON SIZE; FIGURE 59: CLASSIFICATION OF ANIMATION STUDIOS IN VIETNAM BASED ON CAPABILITIES; FIGURE 60: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON APPLICATIONS; FIGURE 61: NUMBER OF PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION INDUSTRY; FIGURE 62: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN VIETNAM; FIGURE 63: ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY; FIGURE 64: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION INDUSTRY; FIGURE 65: NUMBER OF ANIMATION STUDIOS IN JAPAN; FIGURE 66: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON SIZE; FIGURE 67: CLASSIFICATION OF ANIMATION STUDIOS IN JAPAN BASED ON CAPABILITIES; FIGURE 68: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON APPLICATIONS; FIGURE 69: NUMBER OF PEOPLE EMPLOYED IN THE JAPANESE ANIMATION INDUSTRY; FIGURE 70: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN JAPAN; FIGURE 71: ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY; FIGURE 72: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION INDUSTRY; TABLE 18: LEADING ANIMATION STUDIOS IN JAPAN; TABLE 19: ORIGINAL ANIMATION CONTENT CREATED IN THAILAND; FIGURE 73: THAILAND’S FIRST 3D ANIMATED FEATURE FILM; FIGURE 74: THAILAND’S CEL ANIMATED FEATURE FILM; FIGURE 75: NUMBER OF ANIMATION STUDIOS IN THAILAND; FIGURE 76: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON SIZE; FIGURE 77: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON CAPABILITIES; FIGURE 78: CLASSIFICATION OF ANIMATION STUDIOS IN THAILAND BASED ON APPLICATIONS; FIGURE 79: NUMBER OF PEOPLE EMPLOYED IN THE THAILAND ANIMATION INDUSTRY; FIGURE 80: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN THAILAND; FIGURE 81: ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY; FIGURE 82: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION INDUSTRY; TABLE 20: SINGAPORE’S HOMEGROWN ANIMATION CONTENT; FIGURE 83: NUMBER OF ANIMATION STUDIOS IN SINGAPORE; FIGURE 84: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE; FIGURE 85: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON CAPABILITIES; FIGURE 86: CLASSIFICATION OF ANIMATION STUDIOS IN SINGAPORE BASED ON APPLICATIONS; FIGURE 87: NUMBER OF PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION INDUSTRY; FIGURE 88: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SINGAPORE; FIGURE 89: ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY; FIGURE 90: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION INDUSTRY; TABLE 21: SINGAPORE’S LEADING ANIMATION STUDIOS; TABLE 22: ANIMATION SCHOOLS IN SINGAPORE; TABLE 23: MALAYSIA’S HOME GROWN ANIMATION CONTENT; FIGURE 91: MALAYSIA’S FIRST 3D ANIMATED FEATURE FILM; FIGURE 92: NUMBER OF ANIMATION STUDIOS IN MALAYSIA; FIGURE 93: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE; FIGURE 94: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON CAPABILITIES; FIGURE 95: CLASSIFICATION OF ANIMATION STUDIOS IN MALAYSIA BASED ON APPLICATIONS; FIGURE 96: NUMBER OF PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION INDUSTRY; FIGURE 97: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN MALAYSIA; FIGURE 98: ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY; FIGURE 99: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION INDUSTRY; TABLE 24: MALAYSIA’S LEADING ANIMATION STUDIOS; FIGURE 100: INDONESIA’S FIRST 3D ANIMATED FEATURE FILM; TABLE 25: INDONESIA’S HOME GROWN ANIMATION CONTENT; FIGURE 101: NUMBER OF ANIMATION STUDIOS IN INDONESIA; FIGURE 102: BREAK-UP OF ANIMATION STUDIOS IN INDONESIA BASED ON SIZE; FIGURE 103: BREAK-UP OF ANIMATION STUDIOS IN INDONESIA BASED ON CAPABILITIES; FIGURE 104: CLASSIFICATION OF ANIMATION STUDIOS IN INDONESIA BASED ON APPLICATIONS; FIGURE 105: NUMBER OF PEOPLE EMPLOYED IN THE INDONESIAN ANIMATION INDUSTRY; FIGURE 106: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN INDONESIA; FIGURE 107: ANNUAL ANIMATION CONTENT OUTPUT OF INDONESIAN ANIMATION INDUSTRY; FIGURE 108: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDONESIAN ANIMATION INDUSTRY; TABLE 26: INDONESIA’S LEADING ANIMATION STUDIOS; FIGURE 109: ISRAEL’S FIRST 3D ANIMATED FEATURE FILM; FIGURE 110: NUMBER OF ANIMATION STUDIOS IN ISRAEL; FIGURE 111: BREAK-UP OF ANIMATION STUDIOS IN ISRAEL BASED ON SIZE; FIGURE 112: BREAK-UP OF ANIMATION STUDIOS IN ISRAEL BASED ON CAPABILITIES; FIGURE 113: CLASSIFICATION OF ANIMATION STUDIOS IN ISRAEL BASED ON APPLICATIONS; FIGURE 114: NUMBER OF PEOPLE EMPLOYED IN THE ISRAEL ANIMATION INDUSTRY; FIGURE 115: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ISRAEL; FIGURE 116: ANNUAL ANIMATION CONTENT OUTPUT OF ISRAEL ANIMATION INDUSTRY; FIGURE 117: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF ISRAEL ANIMATION INDUSTRY; TABLE 27: ISRAEL’S LEADING ANIMATION STUDIOS

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