Digital TV Research forecasts that the number of pay DTH homes will be 195 million across 73 countries by end-2016, up from 139 million at end-2010. The Satellite TV Forecasts report estimates that penetration was 10.3% of TV households at end-2010, and will reach 13.1% by 2016. India will lead the sector with 45 million pay DTH homes in 2016, followed by the US with 36 million. However, penetration will be highest in South Africa (47%) and Ireland (41%).
Satellite TV revenues will overtake cable TV revenues in 2011. DTH revenues will reach US$86 billion in 2016, up from US$71 billion in 2010. DTH will command nearly half the total revenues by 2016, up from only 43% in 2006. The US will remain DTH market leader, though its share of the total will fall from 54% in 2006 to 41% in 2016. Brazil will add the most DTH revenues (US$3.1 billion) between 2010 and 2016 - more than doubling its total in the process.
Published in July 2011, this electronically-delivered report comes in three parts:
- A PDF giving a global Executive Summary and regional and country analysis (Asia Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe).
- An excel workbook providing satellite TV data from 2006 to 2016 for 73 countries as well as handy comparative tables.
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.
this is delivered as a Zip file.