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| Digital TV Sub-Saharan Africa These are exciting times for TV in Sub-Saharan Africa. Report author Simon Murray said: "Governments are opening up to investment, which involves several pioneering foreign TV players. Populations are growing fast and incomes per capita are on the rise, creating a burgeoning number of middle class consumers." Sub-Saharan Africa's household totals (148 million at end-2011, rising by 20 million over the next six years) are fast approaching similar levels to Western Europe, according to a new report from Digital TV Research. However, the region's TV household total (38 million at end-2011 - or a quarter of homes) is only equal to the total for Germany. Sub-Saharan Africa will have 50 million TV households by 2017 - or 30% of total homes. According to the Digital TV Sub-Saharan Africa report, Nigeria will account for about a quarter of the region's TV households (for the 42 countries covered in the report) in 2017, with South Africa contributing a further 15%. Three-quarters of the region's TV households still received analog terrestrial signals by end-2011, though this proportion will drop to 46% (23 million TV households) in 2017 Please Note: this is delivered as a Zip file. |
