How To Use Private Online Communities (Pocs) For Co-creation And Other Research
The dramatic growth in use of social media by consumers has fuel led a corresponding increase in the use of Private Online Communities(POCs)and their acceptanceas a valid research tool.
If you are looking for ways to interact with your customers in order to build brand advocacy–to conduct research and co-create with
an engaged audience–and to help driveyour customer strategy then this eBook is for
This eBook will show you how to use all the latest research techniques
that will enable you to get the most from your POC.It is the ideal companion piece to our other POC eBook which takes you through how to setup and run an online community.
1) POCs allow us to harness the interactivity of Social Media websites to co-create with customers and generate valuable insights.
2) By using the latest, most innovative research tools you can get maximum value from your POCs.
Please Note: The purchase of a 'Single License' grants access to a specific report for one department only and must not be shared with other departments within or without the same company.
The purchase of a 'Global License' grants access to a specific report to a company wide audience. This excludes subsidiary companies or other companies within a group of companies.