If you would like to know how to benefit from online focus groups and achieve faster, better and cheaper results then you should read this eBook, How To Make Online Focus Groups Work For You.
Focus group discussion (FGD) is a form of qualitative market research whereby a group of 8-10 people are asked about their opinions on a product, service or idea1. This does not change in the virtual realm. What changes is the way group participants communicate, facilitated by ever advancing software applications and processes.
Focus groups can also be used to evolve the way you co-create. When a new marketing buzz word like “co-creation” appears, it seems to be a new thing when in reality this is what focus groups have been used for all along. Feel free to have a look at our eBook on co-creation for more information.
In this eBook we will focus on focus groups (no pun intended). Even though we will touch on other online qualitative methods which are relevant for co-creation we will not describe them in-depth. Our main goal is to clarify the term “online focus groups” and explain how the different forms are applicable and useful in addressing different marketing objectives.