How To Establish And Run A Private Online Community (Poc) For Co-creation And Insights
WHY YOU SHOULD READ THIS eBOOK
1) The growth of social media has fuelled a dramatic increase in use of Private Online Communities (POCs) to co-create with customers
2) POCs save you money and provide richer insights from an engaged audience
3) To reap the full benefits, POCs must be set up and run properly. This eBook shows you how owning a POC doesn’t guarantee results. To develop it into a real asset for your organisation, it needs to be set up and run effectively.
The dramatic growth in use of social media by consumers has led to a corresponding increase in the use of Private Online Communities (POCs) and their acceptance as a valid research tool.
POCs are the perfect tool for interacting with your customers to build brand advocacy and to conduct research and co-create with an engaged audience. However simply owning a POC doesn’t guarantee results. To develop it into a real asset for your organisation, it needs to be set up and run effectively. This eBook will show you how to define the scope of your POC, the role of the community manager, how to recruit and replenish community members and, above all, how to effectively incentivise and engage them to get the most from your POC.
It is the ideal companion piece to our eBook on how to apply a range of tools and techniques to use your POC for research and co-creation.
Now is the perfect opportunity to engage with your audience using POCs. To find how to effectively set up and run one of your own, read on....