UK Afro Caribbean Haircare Market 2011

REPORT STRUCTURE
This section describes the contents of the different sections of the report.
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
This section sets out the summary of data and headline issues.
SECTION 2 MARKET SIZE, TRENDS & SALES VARIATIONS
This section sets out data on the size of the UK ethnic haircare market and
identifies trends and variations, both current and future.
SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC
BEHAVIOUR
This section looks at the consumer specific hair care regimes and needs of
ethnic consumers in the UK; how this shapes the products they use, and the
market implications of those regimes.
SECTION 4 DEFINING THE UK ETHNIC HAIRCARE MARKET
This section sets context for the report and defined the UK ethnic haircare
market.
SECTION 5 UK ETHNIC HAIRCARE MARKET BY PRODUCT
CATEGORY
This section identifies the wide range of product categories found in the UK
ethnic haircare market and how they are used, as well as factors relating to
demand of these products.
SECTION 6 SUMMARY OF LEADING BRANDS,
This section looks at the top brands found in the UK ethnic haircare market.
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS &
CRITERIA FOR GENERAL & ETHNIC FORMULATIONS
This section sets out the main ethnic product purchasing criteria, unmet
product needs, and preferences regarding general and ethnic specific
formulations.
SECTION 8 PROFILES COMPANIES AND BRANDS IDENTIFIED
This section lists all the brands in ethnic haircare in UK that were identified
by the experts interviewed.
SECTION 9 SOURCES & EXPERTS INTERVIEWED
This section sets out data on the expert sample: the sources interviewed by
Diagonal Reports in the UK ethnic haircare market in 2010/2011.
SECTION 10 GLOSSARY OF TERMS
This section sets out the definitions of the products/services used in the UK
ethnic haircare market, and distinctions in calculation of consumer
spending.