The Professional Beauty Market Italy 2006

Countries covered: Italy This report covers the beauty salon market in Italy, including size, structure, income, and services. The report includes coverage of: Market size and trends - that is, the estimated number of units, employees, and turnover a year in the beauty services (salon) channel. All data is the latest available over a three year period. The structure of the beauty services market - that is, the different types of outlets whose main business is the sale of beauty services and products to consumers. Changes in market structure are reviewed. Breakout of sector turnover, (in %) from the sale of services and the sale of products over the counter (OTC). The top salon services are identified, and ranked. This report also covers beauty salon products and market shares. This includes information on: The value of the beauty salon products market - that is, the sale of products to the beauty salon channel. Typically values are at manufacturers’ sales prices. The breakout of products (in %) in terms of use in the salon, and retail over the counter. The top product categories are ranked. The estimated number of suppliers in the beauty services channel. The number of top suppliers, their names, rankings, and market share, where available. Sales strategies common to the top suppliers. Profiles of product suppliers and salons are also covered (where available) The suppliers identified are listed, (alphabetical order). Profiles of the leading suppliers. Profiles of selected salons, typically these are the top franchises, the largest supplier linked salons, and award winning salons. This report identifies and profiles of the most important of the following: Statistics agencies, government agencies, regulatory agencies, training agencies, trade associations, professional associations, trade magazines, internet sites, trade shows, trade awards. Other data is also included, presented in the same order as in the body the report. This report also includes an index of companies, brands, selected publications, and organizations (regulatory, trade, professional.

Additional Information

The widespread concern of the Italian beauty care consumer with their appearance. benefits the entire professional beauty salon (hair salons and beauty salons or day spas) channel in Italy. Similarly, a generalized desire to reduce or delay signs of ageing is boosting growth in beauty institutes and day spas across the country, which report sales increases of 5% annually.

The sophisticated Italian consumer prizes new services and the best performing salons constantly experiment to offer new hair colouring techniques to their demanding clients. Chain operators note that experimentation is crucial to maintaining business, particularly in the most fashion conscious cities, such as Milan.

Colouring offers the best growth prospects for the professional hair channel and all salons identifying colouring as the main growth generator. DIY colourers, that is, consumers who buy colorant products at the supermarket and colour their hair at home, provide business for Italian salons. Salons estimate that 40% of their clients are unhappy with the shade of their coloured hair.

Larger salon outlets and those operated by chains are best placed to take market share. They, unlike smaller salons, are able to comply with the more stringent regulatory environment in Italy and with increasing client demand for faster and more complex hair care services.

Source

Diagonal Reports conducted interviews with leading Italian salons and spas, representing thousands of service visits, to determine demand for haircare, facials and body treatments, evaluate changes in client behavior and identify leading salon and spa brands. This research was conducted in late 2005 (day spas) and late 2003 (hairsalons). Diagonal Reports has the most comprehensive intelligence on the Italian hair and beauty care market.

Who Can Benefit From This Research?

Any large company selling hair and beauty care products or involved in beauty and wellbeing nationally or globally can benefit from this intelligence. They include:

• Personal Care and Cosmetics Product Formulators
• Salon and Spa Operators
• Health and Beauty Retailers

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