The Professional Beauty Market Germany 2006

Countries covered: Germany This report covers the beauty salon market in Germany, including size, structure, income, and services. The report includes coverage of: Market size and trends - that is, the estimated number of units, employees, and turnover a year in the beauty services (salon) channel. All data is the latest available over a three year period. The structure of the beauty services market - that is, the different types of outlets whose main business is the sale of beauty services and products to consumers. Changes in market structure are reviewed. Breakout of sector turnover, (in %) from the sale of services and the sale of products over the counter (OTC). The top salon services are identified, and ranked. This report also covers beauty salon products and market shares. This includes information on: The value of the beauty salon products market - that is, the sale of products to the beauty salon channel. Typically values are at manufacturers’ sales prices. The breakout of products (in %) in terms of use in the salon, and retail over the counter. The top product categories are ranked. The estimated number of suppliers in the beauty services channel. The number of top suppliers, their names, rankings, and market share, where available. Sales strategies common to the top suppliers. Profiles of product suppliers and salons are also covered (where available) The suppliers identified are listed, (alphabetical order). Profiles of the leading suppliers. Profiles of selected salons, typically these are the top franchises, the largest supplier linked salons, and award winning salons. This report identifies and profiles of the most important of the following: Statistics agencies, government agencies, regulatory agencies, training agencies, trade associations, professional associations, trade magazines, internet sites, trade shows, trade awards. Other data is also included, presented in the same order as in the body the report. This report also includes an index of companies, brands, selected publications, and organizations (regulatory, trade, professional.

Additional Information

Latest research by Diagonal Reports in the European professional beauty market reveals:

• High growth rates for beauty care treatments The professional beauty services market grew at approx 5% in 2005 compared to 2004, with some suppliers and spas reporting increases of 20%. All experts reported that the beauty salon or day spa market outperforms the European mass or retail beauty product market.
• Strong growth in the European day spa market is set to continue A number of factors are boosting growth, which is expected to continue. Consumers, concerned with their appearance and, particularly, signs of ageing, want facials, skincare and anti-ageing treatments. Beauty services are no longer viewed as a luxury and salons and spas report a diversifying client base with new consumer segments of younger women and men, of all ages.
• The beauty services sector has been made-over Savvy salon and spa operators have re-packaged the traditional beauty care experience to make it more attractive to new consumers and clients’ changing lifestyles. New service concepts encourage first time consumers to experiment with in-spa treatments and buy beauty products for at-home use.
• A few brands are best placed to benefit from growth A handful of brands and companies has gained leadership in a fragmented market. There are more than a hundred brands used in the European day spa market but a mere
10% of those brands were identified as leaders by experts.

Sources

Diagonal Reports interviewed professional beauty market experts representing, just over 50% of product sales to the professional beauty services channel in their countries, in early 2006.

Who Can Benefit From This Research?

Any large company selling personal care, cosmetics, fragrances or involved in beauty/wellness nationally or globally can benefit from this intelligence. They include:

• Mass-market cosmetic/personal care product formulators
• Direct sellers of cosmetics and skincare
• Retailers (perfumeries, department stores)
• Pharmacy (health & beauty)
• Raw material/specialty chemical suppliers
• Consumer pharmaceuticals

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