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The Mexican Professional Beauty Market 2007 (Size and Structure of the Salon and Spa Market in Mexico)

Diagonal Reports Ltd.
June 1, 2007
89 Pages - SKU: DIAG1585846

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Mexico

Increased concern about personal appearance is driving strong growth in the Mexican professional beauty channel. Salon and spa managers in Mexico stress that consumers not only want to “look beautiful,” but also “to look good - that is, healthy.” Looking good has now become a social obligation and is forcing change on salons and spas in Mexico.

This demand for ‘total beauty’ or ‘full service’ is partly due to time pressures. For example, in hair salons, clients request additional beauty services in order to make better use of their time. Change is being demanded from traditional hair salons and beauty institutes as people see beauty as not just appearance, but looking healthy, radiant, and young.

Successful salons/spas in Mexico have adjusted their service and treatments menus to cater to new consumer demands. They do so by offering a variety of different services which not only benefit the skin but also help clients relax. ‘Total image’ services such as a haircut, face care, and body treatments must be provided by salons and spas which want to retain and attract clients.

Consumers have identified age, stress, fatigue, tension, tobacco, climate, and heat damage as the enemies of healthy skin and they want these concerns to be addressed. But, it is new beauty service providers such as spas, medical spas and laser clinics which are benefiting from these changes in consumer behaviour.

Many Mexican medspas combine ancient (or Pre-Hispanic) therapies with the latest in modern medspa treatments. The fastest growing medical spa treatments are massages to reduce weight (“reductive massages”), cellulite, or stress, and also facial rejuvenation. Recently, there has been strong growth in demand for anti-stress (relaxation) massages. However, some anti-stress (fatigue, tension) treatments are often simply adding value to other services, sometimes by playing music during a massage treatment.

REPORT STRUCTURE
SECTION 1 - REPORT SUMMARY: TABLE 1 Beauty services market Mexico at a glance; Top brands; Market value
SECTION 2 - DATA SOURCES: Mexico data issues; GRAPH A The market experts in Mexico (service suppliers by type)
SECTION 3 - BEAUTY SERVICE BUSINESSES MARKET (SIZE, STRUCTURE): TABLE 2 Beauty service businesses in market (units and types); The many types of businesses in professional beauty market; TABLE 3 Salons hair/beauty (units and employees); Salon spas (hair and beauty); TABLE 4 Salons hair/beauty (%) by type; TABLE 5 Salons hair/beauty (%) breakout by size; TABLE 6 Salons hair/beauty (%) breakout by employees per unit; TABLE 7 Salons hair/beauty (%) revenues (Peso MXN) annual; Value of stock, equipment; TABLE 8 Salons hair/beauty (%) breakout by client spending per visit; TABLE 9 Consumer profiles; TABLE 10 Salon spa (%) breakout of chains by number of units; TABLE 11 Spa market, by type in Mexico; The new spa segment; Spa - clarity called for; TABLE 12 Spa consumer profiles (numbers and spending); Medspas and their impact
SECTION 3 - BEAUTY SERVICES MARKET - GEOGRAPHY: TABLE 13 Professional beauty (%) by geographical area; TABLE 14 Cities where professional beauty is concentrated; Sector by geography; TABLE 15 Spa locations in Mexico (2005); Mexico the 31 states
SECTION 4 - BEAUTY SERVICES MARKET - SIZE OF BUSINESSES: Unit sizes; TABLE 16 Salons spas - examples of sizes (national franchise, per unit); TABLE 17 Salons spas - examples of sizes (by type); TABLE 18 Salons spas, examples of sizes (area and staff per unit); TABLE 19 Salons spas - example sizes (investment/revenues per unit)
SECTION 5 - BEAUTY SERVICES MARKET - REVENUE SOURCES: TABLE 20 Beauty services - revenues (%) breakout; Revenue sources / experts’ note of caution; Service menus; TABLE 21 Service menus (spa, medspa); TABLE 22 Treatments - hair and beauty (the top 5); Special event business; TABLE 23 Treatments hair (the top 6); Changes in hair care; TABLE 24 Treatments spas / medspas ranked (the top 5); Massages; Lasers; Weight related; Medical supervision; TABLE 25 Treatments - spas / medspas (top 4) fastest growth; Best performers and growth rates; Demand drivers; New service combinations; TABLE 26 Product retail - (%) of clients buying, and spending
SECTION 7 - BRANDS PRODUCTS AND EQUIPMENT: Beauty brands; Brands identified; TABLE 27 Brands by category hair care (12 names); Brand(s); TABLE 28 Brands by category skin care and spa (8 names unranked); TABLE 29 Brands by category medspa (8 names unranked); TABLE 30 Brands by category laser treatments (5 names unranked); TABLE 31 Brands by category wax and tanning (9 names unranked)
SECTION 8 - BEAUTY SERVICES MARKET - BEST PERFOMERS AND TREND SETTERS: TABLE 32 Leading beauty businesses, including celebrity (14 names); Ownership of top businesses; Celebrity status salons (8 names); Celebrity reputations; Award winning salons / spa salons / spas; Training, professional development of industry; Training abroad; TABLE 33 Professional training institutes (12 names)
SECTION 9.1- PROFILES - salons (hair beauty): TABLE 34 Companies profiled - salons spas hair/beauty (23 names)
SECTION 9.2 - PROFILES - MEDSPAS: TABLE 35 Companies profiled - medspas (12 names)
SECTION 9.3 Profiles - thermal spas: TABLE 36 Companies profiled - thermal spas (15 names)
SECTION 10 - PROFILES - AGENCIES, ASSOCIATIONS ET. AL.: Industry associations; Trade shows (expos) and competitions; Magazines (selected)
SECTION 11.1 - APPENDIX MAPPING THE “SPA” MARKET - DEFINITIONS: Spa classifications (Mexico); Medspa - a changing definition; Not continue the industry debate
SECTION 11.2 - APPENDIX - BEAUTY SERVICES - PRICING: TABLE 37 Prices - spa services (MXN Pesos); TABLE 38 Prices tanning services (MXN Pesos); TABLE 39 Prices massage (MXN Pesos); TABLE 40 Prices hair services (MXN Pesos); TABLE 41 Prices beauty services (MXN Pesos); TABLE 42 Prices hair removal services (MXN Pesos); TABLE 43 Prices - medspas massage (MXN Pesos); TABLE 44 Prices -- medspas - beauty (MXN Pesos); TABLE 45 Prices - medspas - hair removal services (MXN Pesos); TABLE 46 Prices - thermal spas - massage (MXN Pesos); TABLE 47 Prices -- thermal spas - beauty services (MXN Pesos)
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
GLOSSARY AND SYMBOLS USED IN TABLES: Symbols used in Tables; Foreign characters; GSP formats
DR STATEMENT

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The Mexican Professional Beauty Market 2007 (Size and Structure of the Salon and Spa Market in Mexico)

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