Desktops & Laptops

Denali Intelligence
March 1, 2011
SKU: DNI6814827
Countries covered: United States

This Market Intelligence Report focuses on the desktops and laptops marketplace in the United States from a supply chain sourcing perspective. Primarily a fragmented industry, the desktops and laptops has supplier base that is increasingly consolidating and is growing at a high rate. The desktops and laptops category has low product segmentation and serves primarily commercial, government and consumer markets. The demand for the desktops and laptops is generated by various downstream industries with primary drivers including economic growth, investment in IT infrastructure, workforce mobility, and growth of the services sector. Key costs around the desktops and laptops category include materials (monitors, semiconductors, and memory chips), manufacturing labor, and overhead and freight costs. The major trends in the personal computer industry include further penetration of tablets and smart phones in the marketplace and purchase of laptops continues to outpace desktops, among others. The risk outlook for the desktops and laptops industry is medium due to increasing competition. Category management best practices around the desktops and laptops industry include strategic sourcing practices and green initiatives.

Starting with detailed background information to provide category context, this report provides insight into the market drivers around demand and key costs, including both historical and forecasted commodity pricing. The supply base section covers the top suppliers, including high-level overviews and market news. The report presents the NAICS category cost structure and historical, current and future pricing curves. The trend section reports new and emerging industry directions. Regulatory considerations include developing governmental initiatives. Risk outlooks offer a view into upstream drivers that could adversely affect the industry and category. Insights and Best Practices share winning strategies around the management and sourcing of this category.



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