Factors Influencing Morbidity Trends in BRIC Countries

The WHO projects that, over the next ten years, the largest increase in deaths from cardiovascular disease, cancer, respiratory disease, and diabetes will occur in countries with developing or transitional economies. In addition to population dynamics and demographic changes (including urbanization), smoking and obesity are two key factors that will drive morbidity trends in Brazil, Russia, India, and China (the "BRIC" countries).

Questions Answered

• Emerging markets, particularly the BRIC countries, are being primed for robust economic growth and represent an enticing pharmaceutical opportunity. What are the overall key factors influencing morbidity trends in the BRIC countries? What are some health-related consequences associated with the rapid expansion of these countries?
• Both similarities and differences in morbidity trends exist among the BRIC countries. What are some salient trends in obesity and smoking that will drive the morbidity of chronic noncommunicable diseases in these countries?
• Escalating rates of obesity and smoking can be viewed as a function of a transitional economy; however, statistics indicate that these trends will not likely level off within the foreseeable future. What issues have been identified on a global scale that will lead to significant improvements in risk factors for chronic disease?