iTV communication and peer-to-peer applicationsDatamonitorSeptember 3, 2003 28 Pages - SKU: DFMN934017 |
Interactive TV has the potential to be a major platform for communication services, altering the relationship between viewers and broadcasters. This brief examines the potential of iTV-based communication and P2P services, and considers what types of application may prove successful. Scope * Examines the types of communication and P2P services that will become increasingly common across the iTV market * Explains how communication and P2P applications can benefit consumers and operators alike Report Highlights iTV communication applications will increasing move away from the basic email services that currently dominate the market, with real-time interactivity becoming increasingly available. In order to drive interest in iTV communication and P2P applications and to differentiate these from PC- and mobile-based services, greater integration with the programming environment will be needed. iTV-based services have an important role to play in the multi-platform environment, with the potential of new communication and P2P services to enable operators and broadcasters to extend their presence and experience beyond the iTV environment. Reasons to Purchase * Understand what types of communication and P2P services are currently provided by operators and broadcasters * Gain an insight into how the communication and P2P sector is likely to develop over the course of the next few years * Recognize how operators and broadcasters can extend their presence and experience beyond the iTV environment |
