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Countries covered: Europe
More and more consumers are opting out of the rat race. Is this a problem or an opportunity for FS players? This report analyzes the drivers behind the quest for simpler lives, sizes the trend and profiles the financial behavior of different groups of simplifiers. Areas where financial services providers can assist customers exist, but not all simplifiers are profitable target... Scope: * Analysis underpinned by data from sources in the academic world and international institutions * Financial Services specific survey data among 100 UK consumers * European coverage: France, Germany, Netherlands, Italy, Spain, Sweden, UK... * Analysis by Financial Services and Consumer experts Report Highlights: 9/11 rallied a much larger number of consumers and consumers from a much wider base around to some of the simplicity movement’s core ideas. It effectively introduced simplicity to the mainstream. A 2001 international survey of individuals in managerial jobs found that faced with a straight choice between being granted more free time or a higher salary, 64% chose more time. However, only a minority of workers are willing to give up some of their existing financial rewards in exchange for more time. If the value of simplicity is not worth a few cents extra to the customer in terms of price or performance, there is little point in providing him with a product that rests on providing LESS added value. Sell weak and non-simplifiers the latest financial frills instead. Reasons to Purchase: * Clear the hype from this new mediagenic subject * Size the real opportunity in terms of the available customer base for simplicity marketing * Find out who is willing to pay for simplicity as opposed to who finds it generally convenient. |
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