Whiskey (Whisky) in Malaysia to 2014 (Spirits)

Whiskey (Whisky) in Malaysia to 2014 (Spirits)


January 31, 2011
36 Pages - SKU: DFMN6107006
License type:
Online Download      US $350.00
Global Site License      US $875.00
Countries covered: Malaysia

Introduction

This databook provides key data and information on the Whiskey (Whisky) in Malaysia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
  • The whisk(e)y category was valued at MYR156m ($46.8m) in 2009, representing a CAGR of 0.6% since 2004.
  • By the end of 2014, the whisk(e)y category will be worth MYR171.5m ($51.4m), with an expected CAGR of 1.9% between 2009 and 2014.
  • The whisk(e)y market volume totaled 3.4 million liters in 2009, representing a CAGR of 1.8% since 2004.
  • By the end of 2014, the whisk(e)y market will total 3.7 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
  • The whisk(e)y market was led by Scotch whisky (representing 79.5% of the total value) followed by American whiskey and Canadian whiskey, with a 9.4% and 9.1% market share, respectively. Other whisk(e)y and Irish whiskey constitute the remaining segments with a 2% and 0.1% market share, respectively.
  • Diageo plc is the market leader with a 36.6% share of the market.
  • Whiskey (Whisky) in Malaysia (Spirits)
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements



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