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| Countries covered: Czech Republic Introduction The wealth management market in the Czech Republic is becoming much more competitive, spurred on by the growth of domestic providers. Czech high net worths, however, remain unsophisticated and staunchly conservative when it comes to investments. To succeed in the country, wealth managers need to know what this lucrative customer wants from them, in terms of products, services and interactions. Scope
The Czech Republic's economic performance has served as a catalyst for much new wealth creation. Datamonitor's figures show that the number of Czech affluents actually grew in 2008 thanks to prudent savings habits among investors and a preference for more conservative investment products. This growth should continue into 2009. Czech HNWs are unsophisticated and very conservative when it comes to their wealth, often making decisions based on emotions rather than logic. Wealth managers need to cater for this by offering them: friendly, personal service; low risk, understandable products; and customized education in investment matters. The competitive landscape of the Czech wealth management market is in flux after the recent damage to the standing of the international wealth managers. Strategically, domestic players need to exploit this window of opportunity, while international players need to reach out to the country's wealthy population and rebuild trust. Reasons to Purchase
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