Vendor Strategies for the Consumer-Driven Healthcare Marketplace (Strategy Focus)
Datamonitor
August 31, 2006 11 Pages - SKU: DFMN1344260
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Introduction
An analysis of how technology vendors should effectively target the consumer-driven healthcare environment.
Scope- Examines essential ingredients of vendor strategies
- Builds on ongoing primary research with healthcare provider and payer organizations
Highlights
Vendors must help healthcare organizations translate challenges into actionable projects
Developing relationships must be an essential part of a vendor's go-to-market strategy
There are three action points vendors should consider when formulating their strategy
Reasons to Purchase- Approach your strategy development with the right mindset for an emerging market like consumer-driven healthcare
- Gain insight into Datamonitor's perspective on what makes a vendor successful
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- Vendors must help healthcare organizations translate challenges into actionable projects
- A successful vendor strategy begins with a deep understanding of the challenges facing payers and providers
- An effective vendor strategy aligns with the industry's pain points and translates them into solutions
- Developing partnerships must be an essential part of a vendor's go-to-market strategy
- Partnerships can provide stability in a nascent and unstable market
- Partnerships can offer a more long-term commitment to success
- Partnerships developed as strategic alliances are an effective way to leverage competencies
- ACTIONS
- Vendors adopting a wait-and-see strategy will do so at their own peril
- Successful vendor strategies do not understimate competition from new players
- It is not too early to extend to global markets - through partnerships
- APPENDIX
- Definitions
- Extended methodology
- Datamonitor's ongoing primary research efforts
- External secondary research and sources
- Further reading
- Ask the analyst
- List of Figures
- Figure 1: Vendor marketing messages should address specific challenges faced by healthcare organizations
- Figure 2: An effective vendor strategy aligns with the industry's pain points and translates them into actionable projects
- Figure 3: Permutations of partnerships and corresponding benefits
- Figure 4: The opportunity space for strategic partnerships among several stakeholders is limited
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