Understanding end-user adoption of security technologies (Customer Focus)
Datamonitor
June 8, 2006 13 Pages - SKU: DFMN1299013
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Introduction
This brief draws from various sources such as end-user research and in-house data and forecasts to provide a view of the most important trends affecting the enterprise security market. It also provides recommendations to vendors on how to take advantage of the opportunities that the market offers.
Scope
- Analysis based on results from a survey of 200 IT decision-makers in Western Europe and North America.
- Covers changes in end-user perceptions of IT security and how these changes affect security purchasing behaviour.
- Provides insight into the current and forthcoming investment in the most significant enterprise security technologies.
- Examines the drivers and inhibitors of managed security and outsourcing services.
Highlights
Security products and services will maintain double-digit revenue growth. Security management services will be the fastest growing segment of the market as enterprises simplify the management of their increasingly complex IT security systems.
The survey that was conducted as part of Datamonitor's Technology Trends service indicates that regulatory compliance is a close third behind efficiency and cost-reduction in terms of its importance in driving IT investment. The prominence of regulatory compliance as a core business requirement will continue to fuel growth in the security market.
When enterprises were asked who they consider to be the leading vendors in the security market, three vendors stand out. These are Symantec, McAfee and Checkpoint who have the trust of 76% of respondents. This leaves all other security vendors, including major players such as Cisco, Microsoft and RSA Security with 24% of enterprises' mindshare.
Reasons to Purchase
- Understand the most significant trends affecting enterprise security, and how they will change the market as they unfold.
- Appreciate the changes to your customer's perceptions and needs through extensive end-user data.
- Better align your sales and marketing strategy with customer requirements and expectations.
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- The increasing importance of security will continue to drive growth
- A transition from point solutions to integrated, preventative and proactive security is underway
- Regulatory compliance is an important driver for IT investment
- Security products and services have high penetration levels among end-users
- The majority of end-users prefer on-site deployment over hosted services
- Vendors are still optimistic about the fortunes of hosted and managed security services
- Slowdown in security outsourcing as market penetration approaches 25%
- Symantec and McAfee have a clear lead as the most trusted security vendors
- Vendors need to address both business and technical issues in their sales and marketing
- Both the CTO/IT Manager and the CEO are influential in IT security investment decisions
- ACTIONS
- End-users are looking for simpler, more integrated and more proactive security solutions
- APPENDIX
- Extended methodology
- Further reading
- Ask the analyst
- List of Tables
- Table 1: Growth in the enterprise security market between 2004 and 2008 ($ millions)
- Table 2: Rate the importance of the following objectives to your IT investment strategy in 2006.
- Table 3: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years?
- Table 4: What is your preferred approach to buying security technologies?
- Table 5: Do you outsource security now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 6: Please pick a firm which you believe to be a 'leader' in the enterprise security field
- Table 7: Please rank the 2 most influential positions in your organization when making IT security investment decisions
- List of Figures
- Figure 1: The enterprise security market will continue to grow, albeit at a slower rate
- Figure 2: Efficiency , cost-cutting, and compliance where the most important drivers for IT investment
- Figure 3: The security market is relatively saturated, with Firewall and VPN leading in terms of penetration
- Figure 4: The majority of security deployments are on-site, but this preference varies between geographies
- Figure 5: Security outsourcing to grow at a slow rate beyond 25% saturation
- Figure 6: Symantec and McAfee have the highest mindshare among end-users
- Figure 7: The CIO/IT Director retains the position as the most influential in making IT security decisions
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