UK Personal Insurance Distribution 2012

This report provides a comprehensive analysis of the UK personal lines distribution landscape including sizing the market and channel by premium. It also highlights how channels are changing and which channels suit certain products.

Introduction

With consumers looking for more choice in how they purchase their insurance it is important for insurers to develop a multi-channel distribution strategy. This report provides a comprehensive analysis of the UK personal lines distribution landscape including sizing the market and channel by premium. It also highlights how channels are changing and which channels suit certain products.

Scope

• Benchmark your channel strategy against the market leaders
• Ensure your products go to market using the channels which maximize your GWP
• Identify the leading competitors in the personal lines’ markets

Highlights

The broker and direct channels still dominate sales of personal lines insurance and have done since 2007. Brokers have successfully adapted their strategy utilising aggregators to move their position back to that help in 2004 when aggregators were in their infancy.

Banks has struggled to re-establish their position following the withdrawal of PPI insurance.

Consumer believe there is a place for aggregators, however the majority use them for research purposed only and then complete the final purchase through an alternative medium.

Reasons to Purchase

• How are consumers purchasing their insurance policies?
• What proportion of consumers use aggregators to search and purchase their personal lines insurance?
• What are the key distribution trends within the personal lines markets and how have they changed over the five year period?

Please Note: This product is delivered as a Power Point Presentation.