TrendSights: Tomorrow’s Consumer Brand Landscape

This document outlines Datamonitor’s updated view on global consumer mega-trends. It provides an overview of the eight mega-trends, 16 trends, and 40 sub-trends guiding our new TrendSights framework and associated analysis throughout 2012.

Marketplace success is heavily contingent upon delivering what the consumer wants, when the consumer wants it, where and how the consumer wants it. Datamonitor’s new TrendSights research identifies and interprets the eight consumer mega-trends and 40-sub-trends shaping the future consumer and innovation landscape. Trend-based insights enable companies to be better ‘in tune’ with target consumers.