Traditional Medicines Market in Brazil to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Traditional Medicines Market in Brazil (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The traditional medicines category was valued at BRL689m ($375.7m) in 2009, representing a CAGR of 10.1% since 2004.

By the end of 2014, the traditional medicines category will be worth BRL945.5m ($515.6m), with an expected CAGR of 6.5% between 2009 and 2014.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Brazil (OTC Healthcare)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements