Tea Market in Singapore to 2014 (Hot Drinks)


May 18, 2011
38 Pages - SKU: DFMN6373542
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Countries covered: Singapore

This report is one of many tea market Databooks published by Datamonitor and covers several tea segments:
  • Black Standard Tea is mass market black tea of a non-specific source, often based on a blend of tea leaves. Includes both tea bags and loose tea. Black tea is defined as green tea that has been fully fermented or oxidized, and then fired/dried by hot air and graded.
  • Black Specialty Tea is defined as either premium black tea, often unblended and sourced from specific regional locations used in the branding (e.g. Assam, Darjeeling, Ceylon), or tea that has been lightly flavored/blended to yield certain taste characteristics (e.g. Earl Grey, Lady Grey, English Breakfast tea). Includes both tea bags and loose tea.
  • Fruit/Herbal Tea is tea based on either dried fruit or herbs, or blends of both (common examples being camomile, orange, cinnamon or peppermint). Includes both tea bags and loose tea.
  • Green Tea is unfermented tea (immediately heated or steamed to kill the fermentation enzymes prior to rolling and drying). Naturally low in caffeine, green tea infuses a light color and range from a light, fragrant taste to a bold vegetal flavor. Includes both tea bags and loose tea.
  • Instant Tea is tea based on the extract of processed tea leaves, tea wastes or undried fermented tea leaves, which is concentrated at low pressure and dried to a granular/powdered form (throughfreeze, spray or vacuum-drying).

Introduction

Tea Market in Singapore to 2014 (Hot Drinks) is a comprehensive resource for tea market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Singapore tea market.

Features and Benefits
  • Identify key market segments by analyzing market size data for the tea market
  • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
  • Identify key companies in the tea market in Singapore and design M&A strategies by analyzing market share data
  • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014
Highlights
  • The tea market in Singapore increased at a compound annual growth rate of 2.5% between 2004 and 2009.
  • The green tea segment led the tea market in Singapore in 2009, with a share of 40.4%.
  • The leading player in tea market in Singapore is Unilever.
Key questions answered
  • Which will be the fastest growing segment within the tea market in Singapore?
  • How will the forecast growth differ from the historic growth exhibited by the tea market in Singapore?
  • Which company accounted for the largest share of the Singapore tea market in 2009?
  • How will consumption and expenditure patterns change from 2004 to 2014?



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