Spirits in Latin America to 2014

Introduction

This databook provides key data and information on the spirits market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal
• Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
• Category level company share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Latin America increased at a compound annual growth rate o f2.2% between 2004 and 2009.

The specialty spirits category led the spirits market in Latin America, accounting for a share of 31.1%.

The leading players in the Latin American spirits market include Industrias Müller de Bebidas Ltda, Pernod Ricard and Engarrafamento Pitu Ltda.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the spirits market in Latin America
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements