Spirits in Italy to 2014

Introduction

This databook provides key data and information on the spirits market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for spirits in Italy decreased at a compound annual growth rate of 1.5% between 2004 and 2009.

The specialty spirits category led the spirits market in Italy, accounting for a share of 40%.

Leading players in Italian spirits market include Davide Campari-Milano S.p.A., Diageo plc and Pernod Ricard.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the spirits market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements