Soft drinks Market in Taiwan to 2014

Introduction

This databook provides key data and information on the soft drinks market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on seven categories: bottled water, carbonates, concentrates, functional drinks, RTD tea and coffee, juices and smoothies
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Taiwan increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The bottled water category led the soft drinks market in Taiwan, accounting for a share of 28.2%.

Leading players in the Taiwanese soft drinks market include Uni-President Enterprises Corp, Vitalon Foods Co., Ltd. and Coca-Cola Company, The.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the soft drinks market in Taiwan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements