Skinny Cow Case Study: marketing affordable indulgences to women

Introduction

This case study on Skinny Cow forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the ice cream maker has achieved success by marketing a healthy ice cream offering that is designed predominantly for women.

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market