Skincare in Austria to 2012

Datamonitor
August 19, 2009
182 Pages - SKU: DFMN2429645
License type:
Countries covered: Austria

Introduction

This databook provides key data and information on the skincare market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on six categories: facial care, body care, suncare, make-up remover, depilatories and hand care
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
  • Category level company and brand share as well as distribution share information for 2006 and 2007
  • Review of the top two companies within the skincare market, including company overview, key facts and business description
Highlights

The market for skincare in Austria increased at a compound annual growth rate of 3.5% between 2002 and 2007.

The facial care category led the skincare market in Austria, accounting for a share of 61.1%.

The leading players in Austrian skincare market include L'Oreal S.A., Beiersdorf AG and Procter & Gamble Company, The.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the skincare market in Austria
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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