Skin Care In Nigeria To 2012

Datamonitor
July 28, 2009
180 Pages - SKU: DFMN2405396
License type:
Countries covered: Nigeria

Introduction

This databook provides key data and information on the skin care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on six categories: facial care, body care, suncare, hand care, depilatories and make-up remover
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
  • Category level company and brand share as well as distribution share information for 2006 and 2007
  • Review of the top two companies within the skin care market, including company overview, key facts and business description
Highlights

The market for skin care in Nigeria increased at a compound annual growth rate of 14.1% between 2002 and 2007.

The facial care category led the skin care market in Nigeria, accounting for a share of 61.7%.

The leading players in Nigerian skin care market include Avon Products, Inc., Johnson & Johnson and Revlon, Inc.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the skin care market in Nigeria
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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