Shopper Insights in India

This report provides a detailed understanding of the evolving preferences and attitudes of the new-age Indian shopper towards modern retail formats. It is designed to aid manufacturers and retailers develop better targeted products and marketing.

Introduction

The Indian grocery retail sector is set to enter a phase of rapid growth and transformation, with the advent of modern retail and changing consumer attitudes towards grocery shopping itself. This report identifies key prevalent trends, provides insight into the potential growth opportunities, and offers strategic action points for the evolving modern grocery retail in the country.

Scope

• Understand the key consumer trends/insights driving the growth of modern grocery retail in India.
• Develop stronger brands and a superior competitive positioning by drawing inspiration from the pioneers in the Indian grocery retail industry.
• Focus on factors that influence consumers' store choice through shopper profiling on the basis of evolving desires, wants, and shopping habits.
• Avoid costly investments by learning important lessons from companies already operating in India.

Highlights

Covers the overall grocery retail sector in India with a specific focus on drivers of modern retail formats, including category-specific data and consumer survey data. It provides detailed analysis of consumer attitudes towards and the perceived influence of different retailer schemes and strategies.

In-depth action points offering practical strategies based on the trends and insights uncovered in the report. India is benchmarked against other relevant countries, as and when appropriate.

Reasons to Purchase

• What are the major trends shaping the future course for the grocery retail sector in India?
• How effective are store loyalty programs in India and what are the key strategies to improve the store loyalty of Indian shoppers?
• What is the role of private label offerings and online grocery retail in India's modern retail setup?
• What are the key trends emerging from the increasing participation of men and children in grocery shopping, and what are its key implications?

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