Savory Snacks in Malaysia to 2013

Datamonitor
November 2, 2009
SKU: DFMN2501033
License type:
Countries covered: Malaysia

Introduction

This databook provides key data and information on the savory snacks market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
  • Category level company and brand share as well as distribution share information for 2007 and 2008
  • Review of the top two companies within the savory snacks market, including company overview, key facts and business description
Highlights

The market for savory snacks in Malaysia increased at a compound annual growth rate of 8.6% between 2003 and 2008.

The processed snacks category led the savory snacks market in Malaysia, accounting for a share of 35.8%.

Leading players in Malaysian savory snacks market include PepsiCo, Inc., Mamee Double-Decker (M) Bhd and Groupe Danone.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the savory snacks market in Malaysia
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements


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