Savings and Investments in Australia 2009 - Part 2 The Consumer Survey

Introduction

The Retail Savings and Investments in Australia 2009 - Part 2 report offers consumer analysis on the findings from the Australian Financial Services Survey. Topics of discussion include consumer confidence, investment product arrangement methods and financial planning.

Scope

• Savings and investments consumer data from the Australian Financial Services Survey conducted in April 2009 with over 2300 respondents is provided.
• Responses are proportionally split over six age bands to provide a glimpse of segmentation in the market.

Highlights

Tougher economic conditions are expected ahead by consumers and as such the majority will only deal with an established provider and are reluctant to invest in equities at least over the short-term.

Face-to-face in a branch and online are the top two methods for arranging investment products. The younger generation is more comfortable and willing to use the internet to arrangement investments as compared to the older generation.

Two-thirds of Australian investors manage their own portfolio as compared to having a financial planner. For various reasons, including the typical size of their asset base, the older generation is more likely to have a financial advisor as compared to the younger generation.

Reasons to Purchase

• Access unique Australian consumer insight about how they would like to interact with their financial provider.
• Discover how consumers feel about investing in the 12 months from April 2009.
• Review the key reasons why investors picked their current financial planner and what improvements they would like to see.