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- Chapter 1 Executive Summary
- Summary category level: rum
- Chapter 2 Definition
- Chapter 3 Category Analysis: Rum
- Value analysis (Hong Kong Dollar), 2004-09
- Value analysis (Hong Kong Dollar), 2009-14
- Value analysis (US dollars), 2004-09
- Value analysis (US dollars), 2009-14
- Volume analysis, 2004-09
- Volume analysis, 2009-14
- Company and brand share analysis
- Distribution analysis
- Expenditure and consumption per capita
- Chapter 4 Macroeconomic Profile
- Macroeconomic Indicators
- Chapter 5 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Creating an initial data model
- Revising the initial data model
- Creating a final estimate
- Creating demographic value splits
- Primary research
- Data finalization
- Ongoing research
- LIST OF FIGURES
- Figure 1: Rum, Hong Kong, value by segment (HK$m), 2004-14
- Figure 2: Rum, Hong Kong, category growth comparison, by value, 2004-14
- Figure 3: Rum, Hong Kong, volume by segment (liters, million), 2004-14
- Figure 4: Rum, Hong Kong, category growth comparison, by volume, 2004-14
- Figure 5: Rum, Hong Kong, company share by volume (%), 2008-09
- Figure 6: Rum, Hong Kong, distribution channels by volume (%), 2008-09
- Figure 7: Annual data review process
- LIST OF TABLES
- Table 1: Rum category definitions
- Table 2: Rum distribution channels
- Table 3: Rum, Hong Kong, value by segment (HK$m), 2004-09
- Table 4: Rum, Hong Kong, value forecast by segment (HK$m), 2009-14
- Table 5: Rum, Hong Kong, value by segment ($m), 2004-09
- Table 6: Rum, Hong Kong, value forecast by segment ($m), 2009-14
- Table 7: Rum, Hong Kong, volume by segment (liters, million), 2004-09
- Table 8: Rum, Hong Kong, volume forecast by segment (liters, million), 2009-14
- Table 9: Rum, Hong Kong, brand share by volume (%), 2008-09
- Table 10: Rum, Hong Kong, volume by brand (liters, million), 2008-09
- Table 11: Rum, Hong Kong, company share by volume (%), 2008-09
- Table 12: Rum, Hong Kong, volume by company (liters, million), 2008-09
- Table 13: Rum, Hong Kong, distribution channels by volume (%), 2008-09
- Table 14: Rum, Hong Kong, volume by distribution channel (liters, million), 2008-09
- Table 15: Rum, Hong Kong, expenditure per capita (HK$), 2004-09
- Table 16: Rum, Hong Kong, forecast expenditure per capita (HK$), 2009-14
- Table 17: Rum, Hong Kong, expenditure per capita ($), 2004-09
- Table 18: Rum, Hong Kong, forecast expenditure per capita ($), 2009-14
- Table 19: Rum, Hong Kong, consumption per capita (liters), 2004-09
- Table 20: Rum, Hong Kong, forecast consumption per capita (liters), 2009-14
- Table 21: Hong Kong population, by age group, 2004-09 (millions)
- Table 22: Hong Kong population forecast, by age group, 2009-14 (millions)
- Table 23: Hong Kong population, by gender, 2004-09 (millions)
- Table 24: Hong Kong population forecast, by gender, 2009-14 (millions)
- Table 25: Hong Kong nominal GDP, 2004-09 (HK$bn, nominal prices)
- Table 26: Hong Kong nominal GDP forecast, 2009-14 (HK$bn, nominal prices)
- Table 27: Hong Kong real GDP, 2004-09 (HK$bn, 2000 prices)
- Table 28: Hong Kong real GDP forecast, 2009-14 (HK$bn, 2000 prices)
- Table 29: Hong Kong real GDP, 2004-09 ($bn, 2000 prices)
- Table 30: Hong Kong real GDP forecast, 2009-14 ($bn, 2000 prices)
- Table 31: Hong Kong consumer price index, 2004-09 (2000=100)
- Table 32: Hong Kong consumer price index, 2009-14 (2000=100)
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