Retail Technologies: Optimizing Choice and Tracking Stock (Technology Focus)

Introduction
The brief addresses technology strategy in the field of inventory optimization and stock tracking. There is a strong bias towards RFID technology, as this is a key area of interest within the retail sector with regards to new and emerging opportunities in this field.

Scope

• Tech vendors should push 'value add' technologies to make merchandising truly strategic
• Retailers' inventory management challenges demonstrate RFID technology's potential
• RFID: retailers' confidence is high against a broad range of challenges
• In-store item level tagging supersedes the supply chain as the RFID hotspot

Highlights
The brief highlights recent primary research carried out in the EMEA retail sector. Retailers' opinions have been sought on a number of issues including how retailers plan to use technology to improve their businesses, and what RFID projects they are currently working on and the challenges and concerns they have.

In addition, the brief highlights the importance for technology vendors to explore the widest possible range of benefits of any potential RFID project, so as to build compelling business cases across the business and mitigate risk for the retailer

Reasons to Purchase

• Benefit from up to the minute end-user research in the retail sector
• Understand retailers' own view of the challenges that they face
• Appreciate how retailers will invest in technology to address these challenges