The Proliferation of Innovative Speech Applications in Mobile Computing (Strategic Focus)
Datamonitor
December 25, 2008 7 Pages - SKU: DFMN2090514
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Introduction
Speech is becoming more widely accepted as an interface between user and computing devices. As the market for mobile devices, automobiles and information appliances grow spending on embedded speech technology will rise. This series will provide an in-depth quantitative and qualitative analysis of the market for speech across various embedded environments.
Scope- An overview of the key trends in mobile speech applications.
- Outlines who the target users are and indicates how these technologies will impact their business.
- Lists the leading mobile application vendors and discusses their strengths and weaknesses.
Highlights
Improved mobile devices, stronger networks, and consumer demand for constant connectivity have all contributed to usher in an era of ubiquitous computing. As consumers become increasingly mobile, however, the question of how precisely to interface with a computing device has taken precedence.
The emergence of application stores, such as Apple's iPhone App Store, Google's Android Market, and Blackberry's upcoming Application StoreFront will spur the development of innovative speech applications in mobile handsets.
Datamonitor identifies three flavors of speech search applications in mobile handsets: open search, closed search, and its subset local search. These applications use server-side ASR and the quality of these applications is largely contingent on the quality of that enabling technology and the quality of the search engine it powers.
Reasons to Purchase- Discover the trends for speech in mobile computing.
- Identify which applications will proliferate in cars and consumer electronic devices
- Understand the competitive dynamics in the mobile speech market.
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- Overview
- Catalyst
- Summary
- Key Messages
- The market for speech applications for mobile professionals is slow
- There's greater opportunity for speech applications for the mobile field force
- Consumer applications in mobile handsets will be the most innovative
- The vehicle telematics market is difficult to penetrate
- The PND market is easier to enter
- Delivery models are evolving for field force speech applications
- Channel strategies are changing for speech applications on mobile handsets
- Table of Contents
- Table of figures
- market opportunity
- Defining mobile computing
- The market for speech applications in the mobile enterprise
- Speech applications in the mobile professional sector
- Benefits for speech applications for mobile professionals
- Trends in speech applications for mobile professionals
- Speech applications in the mobile field force
- Types of field force jobs
- Benefits of mobile speech applications in field services and warehouse management
- Trends in mobile field force speech applications
- Barriers to mobile speech adoption in the enterprise
- Consumers are beginning to interact more with the data channel than the voice channel
- The market for speech applications in mobile computing for consumers
- Consumer applications in mobile handsets for consumers will be the most innovative
- Defining the applications
- STT applications are the most common speech application in mobile handsets
- Speech search is gaining popularity
- Command & control is popular for both consumers and enterprise users
- Mobile handsets are increasingly incorporating GPS
- The biggest hurdle with pushing speech into a mobile device is distribution
- The market for vehicle telematics systems is difficult to penetrate
- Popular speech applications for telematics systems
- PNDs is an easier market to enter
- Enabling technology in PNDs and telematics
- Network speech in PNDs and telematics
- Spending on speech in mobile computing in 2008
- Customer Impact
- Uptake of mobile speech will continue in isolated areas across the enterprise
- The uses of speech for mobile professionals are limited
- Though growing, there is still some reluctance to adopt speech applications for field services
- Warehouse management is a key growth area for speech applications
- Opportunities in healthcare
- Consumer speech applications in mobile handsets improve the user experience
- An improved user experience will drive uptake of mobile internet data plans
- PNDs and in-vehicle telematics consistently use speech interfaces
- Hands-free laws are gaining traction
- It is unclear to what extent speech interfaces alleviate driver distraction
- Competitive Landscape
- Mobile field force and mobile professionals
- Mobile consumers
- PNDs
- Telematics
- Mobile handsets
- Vendor profiles
- Convergys/Intervoice
- Datria
- Dial Directions
- Google
- IBM
- Loquendo
- Nuance
- SpinVox
- SVOX
- Tellme
- Vangard Voice
- Vlingo
- Vocollect
- VoiceBox
- Voxware
- Go to Market
- The speech market for mobile professionals will continue to be small
- The mobile field force is a growing market
- Most mobile field force investments are in warehouse management
- Field services has been slow to adopt speech
- New delivery methods offer more competitive pricing
- Partner with providers of IT solutions that already have presence in field force software
- Emerging distribution channels for speech applications on consumer handsets
- Application stores present a new route to market
- Carrier partnerships are important
- Web 2.0 companies are actively seeking to optimize for the mobile internet
- Speech applications on mobile devices should leverage both GUI and VUI
- Vendors should optimize data input and include a TTS function for data output
- Vendors should differentiate with functionality
- Vendors should optimize in-vehicle VUI design
- Speech is crucial for the future of interface design
- APPENDIX
- Definitions
- ApplicationsAn application is the interface between machine and human; as such, the quality of its design is critical to the success of a project and generally takes the largest proportion of implementation time. In most cases, it will also interact with other applications to retrieve the content that will satisfy requests.
- ASRAutomatic Speech Recognition
- GPSGlobal Positioning System, a satellite navigation system that transmits microwave signals to a receiver, allowing the system to pinpoint location and velocity.
- GUIGraphical User Interface
- Mobile computingComputing on a wireless device designed to be operated while the user is in motion and/or partially distracted by external stimuli. Mobile computing covers a range of technologies and areas including devices (mobile phones, rugged devices, personal navigation devices [PNDs], vehicle telematics systems), mobile applications, mobile platforms, and integrations and systems management.
- Mobile handsetA small, voice-centric mobile phone that sends voice or data communications wirelessly over a network.
- MobilityThe ability to use technology to connect wirelessly to information and applications using wireless computing and communication devices. This includes devices like mobile handsets, Personal Navigation Devices (PNDs), Personal Digital Assistants (PDAs), and in-vehicle telematics systems.
- Multimodal interactionAn interaction between machine and human that combines more than one mode of interfacing. For instance, a multimodal interaction often uses both voice and graphical interfaces.
- PNDPersonal Navigation Device, a portable device with navigation functions. Often uses GPS to position its location.
- SCXMLState Chart XML is an XML-based markup language used for creating multimodal applications.
- SmartphoneA small, voice-centric mobile handsets with data transfer capabilities. They offer a combination of features including voice, personal information management (PIM), web browsing, FM radio, mp3 audio, short-text messaging (SMS), and e-mail.
- STTSpeech-To-Text
- TTSText-To-Speech
- 3G3rd Generation standard of mobile networking technologies. Includes heavier integration of multimedia such as voice, video, and data.
- UCUnified Communications, the ability to manage all communications, whether it is voice, email, fax or instant messaging, through one interface. It is the convergence of all related applications to enable a seamless communication process and accessibility irrelevant of location or device. Technologies included are: integrated personal directory, IP 'softphone', click-to-call, presence indicators, unified messaging, web (video and audio) conferencing, one number.
- UMUnified Messaging are applications that allow the user to receive voice-mail, email, SMS and fax in the same place. Web conferencing includes video and audio conferencing over IP networks. This does not include presence applications.
- Vehicle telematicsAn in-vehicle, factory-installed system that combines telecommunications and computer technology. Specific features vary, but often include GPS navigation, cellular communications, limited internet connectivity, controls over the vehicle's electronics, and vehicle diagnostics. Additionally telematics often incorporate outside devices like mobile handsets.
- VoiceXMLThe World Wide Consortium's (W3C) standard markup language, based on XML and used for creating Voice User Interfaces that use ASR and TTS technologies.
- VUIVoice User Interface
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Value chain for consumer speech applications on mobile handsets
- Figure 2: 2008 spending on speech in mobile computing
- Figure 3: Proportion of embedded to network speech deployments over a five year period
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