Product Insights: Global Tradeshow Update - Vinexpo 2011

Introduction

The Global Tradeshow Update is Datamonitor's look back at Vinexpo. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a summary of major products and innovations from the tradeshow.

Features and benefits

• Get the highlights from this year's Vinexpo.
• Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
• Gain an insight into the mood of the industry through the opinion of key players.

Highlights

A riot of exotic flavor and color greeted the Product Launch Analytics (PLA) team at this year's Vinexpo in Bordeaux. Among the new items on display on exhibitors' stands were liqueurs made with tea, coconut, and natural cola, as well as a vivid orange-colored papaya, mango, and lime vodka.

Your key questions answered

• What is Vinexpo?
• What were the highlights of this year's show?
• What were the major new product and innovation trends to emerge from Vinexpo that I should be aware of?

Please note: this is delivered as a PowerPoint presentation.