Product Innovation And Customer Targeting In Life And Pensions, Q3 2007DatamonitorOctober 23, 2007 10 Pages - SKU: DFMN1606849 |
| Introduction This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc. Scope Extensive research is conducted on the activities of 50 providers of life and pensions products, globally The developments are analyzed to identify the key global trends in product development and customer targeting Highlights Technological innovations in the promotions of new products has been a key force in quarter 3 2007. Aviva for example has introduced a livechat forum for its pension customers in Poland, enabling customers to communicate with a customer service adviser through chat forum Reasons to Purchase Understand and gain insight into product development in the global market Understand the motivations behind the product launches of your competitors Keep up to date with product innovations and learn from the developments made by your competitors |
Related Markets
- Banking & Financial Services
- Retirement
- Personal Finance
- Insurance
- Life Insurance
- Marketing & Market Research
- Demographics
Demographics Reports
- Commercial Payment Cards: The U.S. and Global Markets and Trends, 7th Edition
- Business Strategy: 2011 Consumer Preferences Survey Results - Focus on Mobile Banking
- Premium Cards: Targeting Affluent Consumers
- What Consumers Want: Mortgages and Personal Loans in US 2010
- Private Label Credit Cards in the U.S., 7th Edition
