Product Alert - February 2010
Datamonitor
February 19, 2010 31 Pages - SKU: DFMN2607430
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Introduction
Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.
Scope- Geographic coverage: global.
- Category coverage: food, drinks, personal care and household products.
Highlights
Health and wellness continue to be key themes of new food launches, as this month's roundup of notable introductions shows. An energizing gum created through a novel technique has been launched, as well as new healthier sweeteners, showing that marketers are targeting consumers that want to start the year on a healthy note.
Reasons to Purchase- Assess product innovation trends in your market.
- Learn from successful new product launches.
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- INDUSTRY UPDATE
- The key to brand success: innovate, but thoughtfully
- FLAVORS & FRAGRANCES
- Wet cooking sauces: top flavors in new products
- Juices: top flavors in new products
- Shaving preparations: top fragrances in new products
- Pump and aerosol air fresheners: top fragrances in new products
- NEW FOOD REVIEW
- Sweetening the market with new health claims
- New food launches by category, October to December 2009: yogurt launches slow
- Product claims: new food launches, October to December 2009
- NEW DRINKS REVIEW
- Focusing on the needs of non-traditional energy drinkers
- New drinks launches by category, October to December 2009: coffee products fall back
- Product claims: new drinks launches, October to December 2009
- NEW PERSONAL CARE REVIEW
- Makeup looks to home decoration with roller innovation
- New personal care launches by category, October to December 2009: nail make-up shows growth
- Product claims: new personal care launches, October to December 2009
- NEW HOUSEHOLD GOODS REVIEW
- Adding spice to the home fragrance market
- New household goods launches by category, October to December 2009: slowdown for disinfectants and multi-purpose cleaners
- Product claims: new household goods launches, October to December 2009
- APPENDIX
- About Product Launch Analytics
- Editors
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Top claims in new global food launches, October to December 2009, compared to the same period of the year before
- Table 2: Top claims in new global drinks launches, October to December 2009, compared to the same period of the year before
- Table 3: Top claims in new global personal care launches, October to December 2009, compared to the same period of the year before
- Table 4: Top claims in new global household goods launches, October to December 2009, compared to the same period of the year before
- List of Figures
- Figure 1: Wet cooking sauces: top flavors in new products
- Figure 2: Juices: top flavors in new products
- Figure 3: Shaving preparations: top fragrances in new products
- Figure 4: Pump and aerosol air fresheners: top fragrances in new products
- Figure 5: Vibe Energy Gum
- Figure 6: Winetime Resveratrol Bar
- Figure 7: Xagave Premium Raw Agave Nectar Sweetener
- Figure 8: Susta Natural Sweetener - Bowl, Packets
- Figure 9: Kellogg's Clever Kids Assorted Fruit Flavored Snacks - Letter Bites, Number Bites
- Figure 10: Swift & Holland Confections Get A Head Custom Chocolate Head
- Figure 11: Leading global food launches by category, October to December 2008 and 2009
- Figure 12: HER (Healthy-Energy-Revitalizer) Energy Drink
- Figure 13: Buffalo Junior Energy Drink For Kids
- Figure 14: Nerd Focus & Energy Beverage
- Figure 15: Muscle Pharm Energel Shot
- Figure 16: Nitrous Monster Energy Drink
- Figure 17: SoZo Coffeeberry Exclusive Dietary Supplement Functional Beverage
- Figure 18: Leading global drinks launches by category, October to December 2008 and 2009
- Figure 19: L'Oreal True Match Roller Perfecting Roll On Makeup
- Figure 20: Nivea for Men Anti-Age Moisturizer - DNage, Q10 Anti-Crinkle
- Figure 21: Lovea Bio Organic Dry Tanning Oil, Organic Self Tanning Spray, Organic SPF 50 Sun Care Face Cream
- Figure 22: Hansaplast Apositos Con Crema Cicatrizante e
- Figure 23: Quitterclock Complete Stop Smoking Program
- Figure 24: WubbaNub Organics by Noli n Nali Organic Infant Pacifier with Stuffed Animal
- Figure 25: Leading global personal care launches by category, October to December 2008 and 2009
- Figure 26: ThinScents Starter Kit
- Figure 27: Tauleto Wine Fragrance Diffuser
- Figure 28: Glade Scented Oils Candle Refills - Festival in Tuscany
- Figure 29: Brise Absorveolores - Relax Zen
- Figure 30: Paula Deen Scented Candle
- Figure 31: Bug Band Deet Free Insect Repellent Bead Bag with Naturally Derived Geraniol
- Figure 32: Leading global household goods launches by category, October to December 2008 and 2009
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