Private Label Shopping Trends in Personal & Household Care

Introduction

When Datamonitor surveyed consumers across 15 countries about to what extent they agreed they had been making an effort to save more money, there was an overwhelming degree of agreement across geographies. In times of economic uncertainly, consumers become even more interested in obtaining value-for-money in their everyday shopping and private label is an important way of achieving this

Scope

• Insightful analysis into consumer's attitudes, beliefs and motivations behind private label versus famous brand purchases
• Consumer survey insight covering 15 countries. Examines attitudes to brand image, price/value and personal and household care products more generally
• Detailed action points offering practical strategies for private label and famous brands based on the trends and insights analyzed in the report
• Covers personal and household care sectors. Geographic coverage includes Europe, the US, Asia Pacific and the BRIC markets

Highlights

The adoption of a 'recessionary mindset' is already changing consumer attitudes and behaviors with regards to overall spending and their actual product choices. Any worries that consumers have about the economy only serve to strengthen private label spend because store brands are seen as an important way of achieving value for money

In the US, the overall market for private label was worth $70.4bn in 2007. Of this amount, private label personal care contributed $7.3bn in 2007 and is expected to account for $11.3bn in 2012. The market is far less developed in Asia where consumers are more brand conscious and skeptical of own label brands

Marketing fatigue potentially enhances the appeal and relevance of private label brands, especially as advertising is a key defense tactic for famous brands. Across the 15 countries surveyed by Datamonitor in August 2008, 47% of respondents 'strongly agreed' with the statement, there is too much advertising today.

Reasons to Purchase

• Improve your decision making: use this report to help understand what you should be doing to embrace or defend yourself from private label growth
• Market sizing: understand the scale and growth of the private label personal and household care opportunity/threat by sector and country
• Access insightful market and consumer opinion data aggregating the most compelling research in this timely and important opportunity/threat