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| Introduction Henkel seeks to achieve growth and long-term value creation in its operational activities by creating competitive advantages through product innovation and market expansion. To achieve operational growth, Henkel focuses continuously on developing its international operations and growing through strategic acquisitions and alliances. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Henkel is a German based manufacturer and supplier of laundry, home care, cosmetics, toiletries and adhesive products. Its operations are divided into four business segments: laundry and home care, cosmetics and toiletries, consumer and craftsmen adhesives, and Henkel Technologies. The company recorded revenues of E12,740 million during the fiscal year ended December 2006, an increase of 6.4% over 2005. In February 2007,it merged the consumer and craftsmen adhesives and Henkel Technologies to form the Adhesives Technologies business. It expects this move to enable it to better utilize the core competencies of both businesses. The company's expenditure on research and development amounted to E340 million in the fiscal 2006, compared with E324 million in 2005. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization |
