Premium Company Profile: Elizabeth Arden, Inc.DatamonitorDecember 24, 2007 47 Pages - SKU: DFMN1657695 |
| Introduction Elizabeth Arden's business strategy is to grow its brand portfolio by investing in its core brands. The company focuses on acquiring control and developing prestige brands through brand development; entering into acquisitions, and new licensing and distribution agreements that complement its existing brand portfolio; and targeting additional demographics. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Elizabeth Arden primarily operates in the US and has operations in the UK, Canada, Australia and Spain.The company owns, licenses, and distributes more than 300 fragrances to mass and mid-tier retailers in the US, providing a broad portfolio of brands. The company sells its products, including Elizabeth Arden line of fragrances, skin care and cosmetics products and other fragrance lines, in approximately 90 countries worldwide through perfumeries, boutiques, department stores and travel retail outlets, such as duty free shops and airport boutiques, and through online portals. In November 2007, the company entered into an exclusive global licensing agreement with Iconix Brand Group, Inc. This agreement helps in the development, marketing and distribution of men's and women's fragrance, cosmetics, and skincare products with the leading lifestyle apparel brand Rocawear. A debut fragrance is planned to be launched in 2008. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization. |
