Photographic Equipment Sales via Key Retail Formats in Argentina to 2014

Introduction

Datamonitor's 'Photographic Equipment Sales via Key Retail Formats in Argentina to 2014' databook provides market value data for two key market segments and key retail distribution channels. It focuses on data and analysis of market revenues and segmentation.

Scope

• Photographic equipment retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.
• Market value of categories which include camcorders, cameras, and photographic equipment and optical instruments
• Current and forecast analysis of sales via major retail channels in the photographic equipment market as well as its sub-categories

Highlights

Photographic equipment retail sales in Argentina increased at a compound annual growth rate of 25.1% between 2004 and 2009.

Cameras sales led the photographic equipment market with a share of 60.4% in 2009. Electricals and electronics retailers were the leading retail format for cameras in 2009.

Reasons to Purchase

• Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
• Develop business strategies by understanding the quantitative trends within the photographic equipment market in Argentina
• Understand the future direction of the market with reliable historical data and full five year forecasting